Friday, Feb. 7 Evening Cable News Ratings: 2 MSNBC Primetime Shows Pass the Million Viewer Mark
MSNBC's The Rachel Maddow Show and The Last Word with Lawrence O'Donnell were the network's only primetime shows to break the million mark in total viewers on Friday. Jesse Watters Primetime was on top for Fox with over four million total viewers, while CNN's biggest primetime show was Anderson Cooper 360 with 554,000 total viewers....
Super Bowl: Kendrick Lamar, the ads, Taylor Swift and everything but the football – as it happened
While the game goes ahead, it’s a big night for culture with a much-anticipated half-time show, a string of big name ads and a returning role for Taylor Swift Follow the game here Brad Pitt is making sure you know that football is culture. The actor just showed up in a PSA for … the Super Bowl? That was essentially a rambling collage of American propaganda. Appearing in New Orleans – an interesting choice, given the many issues with homes his foundation built there post-Katrina – Pitt waxes poetic on the football huddle as “a metaphor for our history” along[...]
Super Bowl commercials 2025: When Sally met Hellman’s to Seal being kissed from a lime – video
Almost an event in themselves, the most expensive ad slots of the year featured Meg Ryan, Billy Crystal, Sydney Sweeney, Vin Diesel, Michelle Rodriguez, Chris Hemsworth, Chris Pratt, Kris Jenner, Greta Gerwig, Charli xcx, Martha Stewart, Sean Evans, Kevin Bacon, Matthew McConaughey and more. Super Bowl 2025 live updates: Kansas City Chiefs v Philadelphia Eagles
A Last Look at Super Bowl 59: Safe Bets, Bizarre Bods, AI Infusion, Pharma Fever
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second...
The 5 Biggest Music Moments of Super Bowl 59
The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest overlapping consumer groups. "Music listeners in the U.S. who identify as sports fans listen to music 14% more than the average U.S. music...
Elon Musk Reportedly Bid $97.4 Billion to Take Over OpenAI — and Sam Altman Just Rejected It
Elon Musk just launched a new battle with OpenAI CEO Sam Altman. Musk and a group of investors are making a $97.4 billion bid to buy OpenAI's nonprofit arm, escalating the fight over the AI company's future, reports The Wall Street Journal. The consortium includes Valor Equity Partners, Baron Capital, Atreides Management, Vy Capital, and...
How Mobile Billboards are Revolutionizing Local Advertising
Many brands heavily rely on social media to advertise their local businesses. While platforms like Instagram and TikTok offer features like behavioural and custom audiences, the volume of ads and organic content makes it challenging to stand out. People often scroll past ads without noticing them, engagement rates are dropping, and algorithms usually limit organic […] The post How Mobile Billboards are Revolutionizing Local Advertising appeared first on .
Billboard Campaign | From Concept to Installation
Behind the Scenes of a Billboard Campaign: From Concept to Installation Billboards may seem simple from the outside—just a big sign with a catchy message—but behind every successful campaign is a detailed process that requires careful planning, creativity, and logistics. From initial concept development to installation and beyond, each stage plays a crucial role in […]
Billboard Design | Use Visual Noise to Stand Out
The Sound of Silence: How Billboard Design Uses Visual Noise to Stand Out In today’s fast-paced, visually cluttered environments, standing out is more challenging than ever. Cities are filled with a constant barrage of advertisements—digital screens, flashing lights, and overwhelming imagery. Amidst this “visual noise,” how can a billboard cut through and capture attention? The […]
Super Bowl updates—ad winners and losers
Ad Age’s Super Bowl LIX newsletter brought you all the breaking news, analysis and first looks at the high-stakes Big Game commercials. With our final 2025 edition, we present all the latest metrics on how advertisers scored in the game. While this newsletter is going on hiatus, you can sign up here for Ad Age’s other newsletters to ensure you keep getting the latest insights on creativity, marketing, agency moves and more. Old-school beer marketing tactics win While USA Today’s Ad Meter is not the most universally loved ranking, it is the most widely cited—and because of that there is probably plenty of[...]
