3 Things Marketers Should Know About Magna’s 2025 Ad Forecast Update
Magna is reducing its ads forecast for 2025 amid uncertainty.
Oat Cult produces an overnight horror story
Overnight oats are not something you enjoy in the dark (if that’s your thing) but oats left to soak overnight rather than prepared in the morning. Probiotic it seems. Oat Cult is one such brand it’s mining its inner Wicker Man in a new campaign from Insider. Horror films seem to be making a comeback … The post Oat Cult produces an overnight horror story first appeared on More About Advertising.
Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, Omnicom, Publicis and IPG) for its current everything-but-creative global review. Creative is staying at Omnicom’s BBDO and DDB. WPP’s EssenceMediacom handles media planning and buying, Publicis’ Mars United Commerce does what it … The post Mars names big holding groups in heavyweight marketing review first appeared on More About Advertising.
Brilliant marketing—even if AI wrote it—can’t save a bad product
AI and the new mediocrity trap.
Heydude CMO on adopting Crocs’ marketing playbook to increase sales
Paul Nugent, CMO of Crocs’ Heydude, joins the Marketer’s Brief podcast to talk about reigniting the footwear brand through new initiatives, including a campaign with Sydney Sweeney.
Why major brands are hiring agencies on LinkedIn—and dividing the industry
The North Face and Nike’s Jordan recently turned to LinkedIn to search for agency partners, leading to a debate within the industry.
Mother names global leadership team
Chris Gallery, Katie Mackay-Sinclair, Teri Miller and Felix Richter are promoted to worldwide roles in new structure.
This Dance Ad With a Missy Elliott Banger Comes From an Unlikely Source
Pella, a 100-year-old window and door brand, taps into the dance ad trend with a long-form spot from AOR Singlethread.
Top Women in OOH Spotlight 2025: Diana Stevenson
Diana Stevenson, CEO of Grace Outdoor, leads growth across SC, NC, and Atlanta. She champions strong creative, better measurement, and inclusivity, with 12 of 17 employees being women. The post Top Women in OOH Spotlight 2025: Diana Stevenson first appeared on OOH TODAY.
Western Union Teams with Vistar Media
... we’ve turned screens that were once underperforming into a dynamic media network ... Vistar made managing our network seamless ... have also opened the door to new revenue opportunities, The post Western Union Teams with Vistar Media first appeared on OOH TODAY.
