Pharma Brand Julie Drops Spring Break Merch to Take Shame Out of the Morning-After Pill
Julie’s merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company.
Starbucks and Anomaly Combine To Brew Something Good
Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. According to Marketing Dive, Starbucks executives including […] The post Starbucks and Anomaly Combine To Brew Something Good appeared first on Adpulp.
Programmatic is Helping TV Go After Search and Social Budgets
The convergence of TV trading and programmatic is democratising TV advertising says Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, bringing small and medium-sized businesses on to TV. As well as introducing new advertisers into the space, this is also enabling streaming services to go after search budgets and social budgets. In this interview, Read More
The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova
Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. In this edition of the Sell-Side View, Teddy Tepavicharova, Director Read More
How Adobe is using AI as jet fuel for its creative teams
Generative AI is helping brands like Adobe meet their increased marketing demands by scaling creative for personalized campaigns.
Tailor-made clothes to hide plumber’s crack / Créativité à la raie?
THE ORIGINAL? Canac Hardware Stores « Denim of dignity » – 2023 Click the image to enlarge Source : Idéa, Cannes Lions, La Réclame Agency : LG2 (Canada) LESS ORIGINAL Leroy merlin hardware stores « Undies » – 2025 Click the image to enlarge Source : Linkedin, Instagram Leroy Merlin Agency : VML Lisbon (Portugal)
Uncommon’s Nils Leonard: ‘I’m Scared of Lying to Myself’
Uncommon Creative Studio Nils Leonard talks about expanding the business to the U.S., preserving independence, and what scares him.
Another 2025 US ad sales forecast has been lowered
IPG’s Magna joins others in lowering its advertising revenue outlook for the year amid what appear to be worsening economic factors.
What marketers can learn from Gen Z’s love of memes
Ads that actually get the generation.
Rocco’s Alyse Borkan on building a lifestyle brand in the appliance category
The smart fridge brand co-founder writes about bringing innovation to an overwhelmingly male-dominated industry.
