Flying 'staches, wings, wiiings, eagles, and more—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

sharing behind-the-scenes (BTS) videos that take viewers through the process step by step, giving them a clear understanding of the craftsmanship and creativity required to produce these unique The post InWindow Outdoor Perrier Jouet first appeared on OOH TODAY.

"There's never been a better time for Out of Home to take a major leap forward as technology, in particular developments within AI, create a bigger, stronger and richer palette for outstanding OOH The post Burbidge Joins WOO as Creative-in-Residence first appeared on OOH TODAY.

Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ S+E is a new creative and strategic sponsorship agency launched for MSQ last June by former M&C Saatchi execs Jamie Wynne-Morgan and Steve Martin where they worked on the business. MSQ S+E will work across … The post MSQ’s new Sport+Entertainment wins Virgin Media O2 first appeared on More About Advertising.

IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not least by Omnicom shareholders who were expecting to pay between $13-14bn in shares for the rival group. IPG is currently valued at $8bn following a number of account reverses. It has also disclosed in … The post Omnicom/IPG merger: why didn’t Interpublic actually work? first appeared on More About Advertising.