Behavioral Targeting in OOH: 5 Case Studies
Explore how behavioral targeting in out-of-home advertising uses data for personalized campaigns, boosting engagement and driving sales. The post Behavioral Targeting in OOH: 5 Case Studies appeared first on Blip Billboards.
YouTube Completes Upfront Week, Locking In Date for Brandcast Event
YouTube is back in upfront week, essentially completing the lineup of major publishers.
How Overtime CEO Dan Porter Built a Billion-Dollar Sports Brand
Gen Z is rewriting the rules of engagement.
MLB and Wieden+Kennedy Give Fans Opening Day Anime
Major League Baseball and Wieden+Kennedy give fans opening day anime with help from Passion Pictures and Echelle Studios.
Jake Flores Named Sports Director at KSBW in Salinas
Flores takes over for Drea Blackwell, who is leaving the station to focus on her family.
Scripps Looks to Sell Cincinnati Station’s Building
Scripps, which is also headquartered in Cincinnati, owns WCPO.
How PayPal, Sam’s Club, and Nordstrom Plan to Grow Their Ad Businesses
Retailers are looking for more creative and traditional marketing.
Week of March 17 Cable News Ratings: MSNBC Is the Lone Network to Make Week-to-Week Gains
MSNBC's gains came in the advertiser-coveted Adults 25-54 demo.
AI Agents at Agency Jellyfish Cut Campaign Launch Times by 65%
AI agents have increased campaign performance by 30% across several clients.
Scripps Eliminates Leader of Emerging Talent Position
Mahaney was the Scripps' Emerging Talent Leader for the station group
