XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact NEW YORK — XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the Big Game. […] The post Super Bowl Ads Shift from Stars to Stories and Humor Wins Big appeared first on Ad Tech Daily.

Seven-time Champion, Tom Brady, Joins The Duracell Scientist to Prove that Power Boost™ Ingredients are the Difference Maker CHICAGO — Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. “This campaign with Duracell really resonated with me since it’s all about being built different – something […] The post Duracell’s First-Ever Big Game Ad Reveals How It’s Built Different appeared first on Ad Tech Daily.

Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable, to enable audio publishers to securely deploy user identity […] The post Triton Digital and Optable Join Forces to Make Identity Technology Available to Premium Audio Publishers appeared first on Ad Tech Daily.

Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII’s audience WASHINGTON — Homes.com – a CoStar Group leading online residential marketplace – returns to the big game with two 30-second spots: “Not Saying We’re the Best” during the first quarter and “Still Not Saying We’re the Best” during the […] The post Homes.com Super Bowl LIX Ads Confidently Proclaim the Company’s Belief: Homes.com is the Best appeared first on Ad Tech Daily.

RIDGEFIELD PARK, N.J. & LUBBOCK, Texas — Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency. “We’re thrilled to bring our SmartSigns™ vision to life with Samsung” As […] The post Samsung and Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology appeared first on Ad Tech Daily.

Ad Meter invites participants to rate Super Bowl LIX commercials NEW YORK, NY — USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment about Super Bowl commercials. Since launching in 1989, USA TODAY Ad Meter’s popularity and relevance remains highly influential across […] The post USA TODAY’s 37th Ad Meter Competition Opens appeared first on Ad Tech Daily.

Footage from Samsara AI Dash Cams provides a unique view into the real-world experiences of the professional drivers who keep our world running SAN FRANCISCO — Samsara Inc. (“Samsara”) (NYSE: IOT), the pioneer of the Connected Operations® Cloud, today revealed its first Super Bowl commercial, which will air during the Big Game on February 9. The 30-second spot captures […] The post Samsara’s Super Bowl Commercial Spotlights AI-Powered Road Safety appeared first on Ad Tech Daily.

Premieres exclusively on Roku’s Sports Zone, the week of Feb. 3 Links to promos here and here NEW YORK — ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’s #1 TV streaming platform*, for “Best of Big Game Commercials,” a one-stop shop for fans who want […] The post ADWEEK and Roku Partner for “Best of Big Game Commercials” Video Feature Leading up to Advertising’s Biggest Night appeared first on Ad Tech Daily.

Strengthening Leadership Team and Optimizing the Company Structure to Better Capture Growth Opportunities NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today the launch of its “Perion One” strategy. This strategy will unify the Company’s brands and technologies into one […] The post Perion Announces Transformational ‘Perion One’ Strategy, Unifying All of Its Technologies and Brands appeared first on Ad Tech Daily.

Flying 'staches, wings, wiiings, eagles, and more—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.