Marketing winners and losers of the week
Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels ‘The Office’—plus, why it was a bad week for MLB.TV, Disney and KFC.
How insurance brand characters actually perform among viewers
Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news and data in a nutshell, and more.
Dreamies’ cats invade the capital
In these grim times we need something lighter so credit to Mars’ Dreamies pet treats and agency adam&eveDDB for their campaign featuring rampant moggies invading London billboards to get their paws on a giant pack of Dreamies. Herding cats is a labour-intensive business and helping out for this were media partners Essence Mediacom, Jack Agency/Build … The post Dreamies’ cats invade the capital first appeared on More About Advertising.
Phones are like oxygen: O2 is ‘essential for living’ in new brand platform
It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence dominating the cultural conversation, the detrimental impact of online life is causing a lot of people to look at their phones more warily, for a moment at least. VCCP’s new brand platform for O2, on … The post Phones are like oxygen: O2 is ‘essential for living’ in new brand platform first appeared on More About Advertising.
MAA Ad of the Week: 02 from VCCP
Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after all. Aligning your product (in this case a mobile company) with oxygen is surely pushing it even further. But that’s what VCCP essays here for O2 with the ever-reliable Sean Bean steering us from the … The post MAA Ad of the Week: 02 from VCCP first appeared on More About Advertising.
Top Women in OOH Spotlight 2025: Shabnam Irilian
Shabnam Irilian, Managing Director at billups, discovered OOH through a college internship and now drives growth with an integrated approach. She champions collaboration, advocates for women in leadership, and embraces innovation in OOH. Her leadership has led to a 30% increase in client investments, making her a powerful force in the industry. The post Top Women in OOH Spotlight 2025: Shabnam Irilian first appeared on OOH TODAY.
OOH Moves Today – 44 Moves This Week!
ODN, Bell Media, Intersection, Vinyl Media, Screenverse, NCM, Fortune, Lerfam Media, Daktronics, Horizon Media- be the first to congratulate these OOH movers! The post OOH Moves Today – 44 Moves This Week! first appeared on OOH TODAY.
Geopath Member Spotlight —Verde Outdoor
Verde Outdoor Marketing Director Renee Larson highlights the company’s ongoing initiatives to educate clients on the depth of data available to better inform ad buys. The post Geopath Member Spotlight —Verde Outdoor first appeared on OOH TODAY.
Finalists Announced for Inaugural OMA Creative Awards
Winners will be announced at an exclusive French-themed lunch for finalists, judges and media at the Sofitel Sydney Wentworth on Friday 4 April. The post Finalists Announced for Inaugural OMA Creative Awards first appeared on OOH TODAY.
Episode 87 – Jeremy Craigen [Part 2]
Visuals: https://getbehindthebillboard.com/episode-87-jeremy-craigen-part-2 He’s back! Jeremy Craigen returns for episode #87, talking all things VW. Jeremy worked on the brand as a creative / CD / ECD and Global CCO for over 20 years, winning endless awards with iconic campaigns for every model in the range, even getting a free appearance on Top Gear (estimated viewing audience 90million). How did it feel to be the creative lead on such a prestigious account? Who were his inspirations? What is the essence of VW? And did he play as hard as he worked? Jeremy tells all and more. We found out how two[...]
