T-Mobile's "A New Era in Connectivity" Super Bowl commercial, touting its beta partnership with Elon Musk-owned Starlink to use satellites and map zones in the U.S. that lack connectivity, dominated the list of Most Engaging Super Bowl Ads from TV outcomes provider EDO. EDO's Engagement Index ranked every national Super Bowl 59 spot based on...

Elon Musk had an uncharacteristically quiet night during Super Bowl 59. The head of X, formerly Twitter, largely stayed off of social media as the Philadelphia Eagles routed the Kansas City Chiefs. (Although based on one RT, he seems as excited for Mission: Impossible--The Final Reckoning as we are.) But Musk was subtly acknowledged via...

Fox is wasting no time. On Monday morning, directly after Fox aired the Super Bowl, Fox Corp revealed two major pieces of news, including naming John Nallen its president and chief operating officer and acquiring Red Seat Ventures. Regarding its president and COO, Fox has now signed a new long-term employment agreement through June 2028....

Elizabeth Vargas is approaching her two-year anniversary at NewsNation, and the network has a present already picked out. Starting Monday, Elizabeth Vargas Reports is getting a two-hour bump into primetime, moving from 5 p.m. to 7 p.m. ET. It's a big vote of confidence in Vargas, whose pres-NewsNation career includes stops at NBC News and...

Jaewon Jung joined Houston NBC affiliate KPRC as a reporter. Jung came from KTNV in Las Vegas where she worked for two years and was the senior reporter and weekend anchor when she left. "Two years ago, I took a gamble and moved to Sin City. It was one of the best decisions of my...

In a move that may spill over to television stations, the Federal Communications Commission is investigating San Francisco radio station KCBS for its coverage of immigration enforcement in San Jose. In an interview on Fox News, commission chairman Brendan Carr said he opened the investigation after KCBS shared the live locations and vehicle descriptions of...

Raise a glass to the young Clydesdale foal who starred in "First Delivery," the 90-second Super Bowl spot from Budweiser, as the iconic beer brand rode him to victory in the 37th USA Today Ad Meter competition. The annual initiative by the Gannett property helps gauge public sentiment about national Big Game spots, and more...

WHAT IS THE ENGAGEMENT INDEX? EDO uses a ranker called the Engagement Index to score every national Super Bowl ad based on the online engagements for the advertised brand or product that happen immediately after the ad airs. These engagements include consumer behaviors like online search activity and brand website visits. The EI scores the...

The Super Bowl is great, but we can't all be winners. Just ask the Kansas City Chiefs. And that goes with the advertisers as well. A lot of ads fall flat, and tomorrow, we're going to have some hard metrics that show definitively which ads were winners and which ads were losers. But for now,...