EXCLUSIVE: Horizon Wins Spectrum’s $450 Million Media Account
The result ends a months-long review that kicked off in the fall.
H&R Block’s Year-Round Strategy Is Changing Tax Filing
Chief marketing and experience officer Jill Cress on AI, real-time support, and the Gen Z dilemma.
WLWT Hires Jaron May as Sports Reporter and Anchor
May will cover Cincinnati sports on weekend newscasts and during newscasts throughout the week
Yahoo Hires Former Paramount Exec Josh Line as CMO
The 30-year-old brand is looking to reposition itself for the future.
The Smart Home Revolution Is Finally Here With LG Electronics
CMO of North America Louis Giagrande on redefining the future of smart living.
PepsiCo names new CMO for North American Beverages
Greg Lyons departs amid continued marketing turnover as Pepsi fights to turn around its soft drink portfolio.
Watch the newest commercials from Adobe, Lysol, Lumber Liquidators and more
Adobe shows off the Adobe Photoshop app for iPhone.
75Media launches new membership programme Ignite
75Media’s membership programme helps scale-up businesses Ignite growth through outdoor advertising. Match spending could help businesses reach an additional 9.5m people, whilst one-to-one support and specialist events aim to help scale-ups on their journey to success. A membership programme designed to help new and accelerating businesses grow by broadening access to outdoor advertising, has been […] The post 75Media launches new membership programme Ignite appeared first on 75Media.
Why data collaboration is a marketer’s biggest competitive edge
Data collaboration and strategic partnerships are driving marketing performance, optimizing ad spend and unlocking measurable business growth.
Lessons from top women executives on leadership, mentorship and perfectionism
From challenging imposter syndrome to building space for others, women executives share what it really takes to lead with clarity and intention.
