Buster Kantrow – EVP of Business Development, Lamar Advertising
In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar.
Why human emotion was a star player in this year’s Super Bowl ads
By tapping into viewers’ feelings, brands can harness the power of Super Bowl ads on the biggest night of the year.
How CeraVe got influencers to launch its hair care line—and why it opted for “SNL” over the Super Bowl
CeraVe chose not to run an ad during the Super Bowl this year but capitalized on speculation about its potential return with a timely influencer push.
Armando Turco Returns to Agencyland as President of Mojo Supermarket
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Turco spent two-and-a-half years at dairy alternative brand Oatly, before leaving last July for what he called "Me Time" on LinkedIn. Prior to Oatly, Turco was with Vox Media for more than five years, ascending to vice president...
Humane Society Unveils New Name, New Logo—and an Ad Starring Animal Puppets
The Peter Gabriel song "Solsbury Hill"--written just after the vocalist departed the prog-rock band Genesis--has been a radio mainstay since its 1977 release. Its galloping 7/4 time and catchy guitar riff have blessed it with eternal pop life, casting it in countless movies and TV shows. And for those who've somehow never heard the tune,...
CeraVe Teams Up With SNL, Basketball, and Broadway Stars to Hype Its New Haircare Line
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, TikTok dancer turned Broadway star Charli D'Amelio carried a cross-body container of CeraVe cream on her way...
Why Mobile Billboards are Perfect for Experiential Marketing
In this digital age, brands face increasing challenges in capturing and retaining consumer attention. Traditional advertising channels are becoming less effective as audiences see and react to too many ads during a day, including static billboards, television commercials, and digital ads. As consumers grow desensitized to these traditional methods, brands must seek new ways to […] The post Why Mobile Billboards are Perfect for Experiential Marketing appeared first on .
Mobile Billboards in the Digital Age: How Technology Enhances Outdoor Ads
Mobile billboards are no longer just an advertising vehicle—they’ve transformed into high-tech, dynamic marketing machines. With the power of digital screens, GPS tracking, real-time updates, and interactivity, mobile billboards are offering more than ever before. They’re engaging consumers, targeting the right audiences, and providing businesses with the tools they need to make smarter, more effective […] The post Mobile Billboards in the Digital Age: How Technology Enhances Outdoor Ads appeared first on .
Creative Marketing Techniques: An Analysis of the Gambling Market
In the competitive world of online gaming, effective marketing strategies are crucial for attracting and retaining players. Ma Chance Casino serves as a prime example of how innovative marketing can enhance player engagement and brand loyalty. Most of the slots are presented by leading developers, including NetEnt, Microgaming and Pragmatic Play, whose games are particularly […] The post Creative Marketing Techniques: An Analysis of the Gambling Market appeared first on .
