Pentaleap Strikes Deal With Skai to Make it Easier for Advertisers to Buy Retail Media

More adtech firms are partnering to grab bigger ad budgets.

By |July 2nd, 2025|Categories: News|Comments Off on Pentaleap Strikes Deal With Skai to Make it Easier for Advertisers to Buy Retail Media

IPA Pushes for Reforming “Outdated” Agency Pricing Models

The advertising industry is approaching a "potential tipping point" over agency pricing structures, according to a new report from the Institute of Practitioners in Advertising (IPA). The report, entitled 'The Price Isn't Right: Why agencies should change the way they price', follows an IPA survey which found that only 27 percent of agencies feel they Read More

By |July 2nd, 2025|Categories: News|Comments Off on IPA Pushes for Reforming “Outdated” Agency Pricing Models

How Adam Levine’s Tatted Torso Led to Chipotle’s Best Sales Day in Years

For the un-inked, Chipotle provided this flash sheet of temporary, water-based tats.

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Dawn Del Mastro-Chruma Elected Board Chairperson

organization was launched 54 years ago by Schneps Media Chairperson Victoria Schneps with assistance from broadcast journalist icon Geraldo Rivera The post Dawn Del Mastro-Chruma Elected Board Chairperson first appeared on OOH TODAY.

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MP Birla Cement Brands Vande Bharat Express on Varanasi–Delhi Route: A Premium Message on a Premium Medium

When the journey is elite, the message must match.In a striking blend of premium visibility...

By |July 2nd, 2025|Categories: News|Comments Off on MP Birla Cement Brands Vande Bharat Express on Varanasi–Delhi Route: A Premium Message on a Premium Medium

How Motion is Being Simulated on Still Billboards

From Static to Cinematic | How Motion is Being Simulated on Still Billboards Digital billboards have the luxury of dynamic animation. But what about traditional static billboards? While they don’t move, many are beginning to feel like they do—thanks to clever design tactics that mimic motion, direction, and depth. This isn’t just an artistic trend—it’s […]

By |July 1st, 2025|Categories: News|Comments Off on How Motion is Being Simulated on Still Billboards
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