Officeworks to expand retail media offering with in-store screen network
Officeworks is expanding its retail media offering with the addition of digital screens in 170 of its stores nationally The post Officeworks to expand retail media offering with in-store screen network first appeared on OOH TODAY.
Week of Feb. 10 Cable News Ratings: The Cable Nets Experience Declines
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 10, 2025. It was a second straight week of declines by the big three cable news networks in total viewers and the Adults 25-54 demo. The absence of significant breaking news and the continuing coverage of President Donald Trump's...
VCCP’s Iva Johan: the real-life consequences of digital fails
By Iva Johan, CSO at Bernadette, VCCP’s digital experience agency In today’s hyper-connected world, more than 60% of all brand interactions happen digitally. It’s obvious that brands should be prioritising digital experience – so why do most brands still fail to deliver? There’s a chasm between what customers expect from a brand’s digital touchpoints and … The post VCCP’s Iva Johan: the real-life consequences of digital fails first appeared on More About Advertising.
Has Dove ditched DEI? New spot is all about the humour
“Moist” is a word that Dawn French and Jennifer Saunders used to get a lot of mileage out of in the 1980s. Then in this century it was co-opted by teenagers to mean lame/wet. Now Dove has brought it back, dialling up the squeamishness that French and Saunders found so amusing. Kathryn Fernandez, head of … The post Has Dove ditched DEI? New spot is all about the humour first appeared on More About Advertising.
Top 8 Digital Billboard Locations for Local Marketing
Explore the top eight locations for digital billboard advertising that maximize visibility and engagement in local marketing efforts. The post Top 8 Digital Billboard Locations for Local Marketing appeared first on Blip Billboards.
OOH Advertising During Peak Travel Seasons
Explore effective strategies for out-of-home advertising during peak travel seasons to engage travelers and boost brand visibility. The post OOH Advertising During Peak Travel Seasons appeared first on Blip Billboards.
The doctor is in!
Oh wow, what a masterpiece of geopolitical strategy! So, let me get this straight—first, the U.S. brilliantly convinced the EU and Ukraine to jump headfirst into a war with Russia, all in the name of democracy, freedom, or whatever the buzzword of the day was. And now, in a plot twist that would make even […]
Week of Feb. 10 Evening News Ratings: ABC Has Gains in Total Viewers and Adults 25-54
ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo. CBS Evening News was the only evening broadcast for the week of Feb. 10 to experience week-to-week declines. Once again, CBS News'...
Week of Feb. 10 Morning News Ratings: Good Morning America Reclaims Top Spot in Total Viewers
After a 15-week drought, ABC News' Good Morning America returned to the top spot as America's most-watched morning news program for the week of Feb. 10. This was not a surprise, as GMA had been steadily moving closer to this position over the past few weeks. For example, only 6,000 total viewers separated it and...
ADWEEK to Expand Marketing Vanguard Platform
ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers. In her nearly three years with the ANA,...
