Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign
Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.
Innocean Wins El Pollo Loco Creative Account From Organic
After a competitive review, El Pollo Loco has dropped incumbent agency Organic and handed its creative business to Innocean USA, charging the Southern California shop with reviving the 50-year-old QSR […]
Curation Can Help CTV Publishers Win Budget from YouTube
There are a few reasons why budgets haven't transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim Willcox, Regional Vice President, UK at PubMatic. YouTube's vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps Read More
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Huge is integrating fellow AEA-owned agency Hero Digital and retiring the brand as it expands its capabilities in AI, marketing, and commerce.
Revolving Door Roundup: SpinCo Announces Senior Communication Leadership Appointments
MSNBC and CNBC's executive ranks are taking shape as the SpinCo spin-off deadline approaches.
Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws
The adtech company faces new legal challenges over its use of consumers' personal information.
OpenAI Introduces New Program Aimed at Evaluating Domain-Specific AI Benchmarks
OpenAI wants to establish clear benchmarks within specific industries.
Blake Keller Leaves WNEM in Michigan After 6 years
He'd been reporting at the station since August 2019.
Yum! CMO Ken Muench on How Taco Bell, KFC, and Pizza Hut Stay Fresh
Calculated creativity and the return of physical spaces.
Localized Advertising | Designing Billboards That Speak to the Community
The Art of Localized Advertising: Designing Billboards That Speak to the Community Billboard advertising is most effective when it feels authentic, relevant, and personal to its audience. A one-size-fits-all approach won’t resonate in diverse neighborhoods, cultural districts, or regional markets. Instead, businesses that tailor their billboard campaigns to reflect local identity, traditions, and values create […]
