Sunday, April 6 Evening Cable News Ratings: The Big Weekend Show Leads Life, Liberty & Levin
The Big Weekend Show slightly surpassed Life, Liberty & Levin for the top spot on Sunday.
Saturday, April 5 Evening Cable News Ratings: Life, Liberty & Levin Reclaims No. 1 in Both Measured Categories
Even without a Real Time lead-in, Have I Got News For Your was CNN's most-watched primetime program.
More Moves in San Antonio: Courtney Friedman Promoted to Noon Anchor
She started working at the Graham Media Group station in 2014.
Callen Expands Leadership With Ex-W+K and Publicis Talent After Bumper Year
Callen has appointed Jess Monsey as chief opportunity officer and Mike Davidson as head of production.
The Trade Desk’s Strategy for Its CTV OS Ventura? Give the Money Away
With its CTV OS Ventura, The Trade Desk is courting a new kind of client: TV manufacturers.
Hershey Will Break Into Hollywood as Founder Gets the Biopic Treatment
Milton Hershey and his wife, Catherine "Kitty" Hershey, have inspired a Hollywood feature film chronicling their relationship, candy empire and philanthropy.
Roku Continues to Grow Amid Shifting Leadership and TV Landscape
Global head of media revenue operations Jay Askinasi on his first year and upfront strategy.
Seasonal ROI – investing in outdoor advertising this Spring
Spring is here which means it's prime time to invest in a billboard. Find out the effect the Spring months can have on your ROI. The post Seasonal ROI – investing in outdoor advertising this Spring first appeared on Billboard Media.
Apples and Oranges: Why Marketers Should Lean On the Strength of Out-of-Home Media
When it comes to media planning, marketers should focus on the strength of Out-of-Home media, and not on how it doesn’t conform to other media channels. The post Apples and Oranges: Why Marketers Should Lean On the Strength of Out-of-Home Media appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
Walmart Asks Brands to Boost Ad Spend by at Least 25% Despite Sales Stagnation
Another brand has increased annual spend by 75%.
