Week of Feb. 10 Evening News Ratings: ABC Has Gains in Total Viewers and Adults 25-54
ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo. CBS Evening News was the only evening broadcast for the week of Feb. 10 to experience week-to-week declines. Once again, CBS News'...
Week of Feb. 10 Morning News Ratings: Good Morning America Reclaims Top Spot in Total Viewers
After a 15-week drought, ABC News' Good Morning America returned to the top spot as America's most-watched morning news program for the week of Feb. 10. This was not a surprise, as GMA had been steadily moving closer to this position over the past few weeks. For example, only 6,000 total viewers separated it and...
ADWEEK to Expand Marketing Vanguard Platform
ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers. In her nearly three years with the ANA,...
Watch the newest commercials from Progressive, TurboTax, Golden Corral and more
TurboTax says, “Now taxes is relaxing—when you file for free.”
Poppi vs. Olipop: Influencer Marketers Break Down the Healthier Soda Brands’ Strategies
Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $8 million Super Bowl ad. Backlash was swift,...
Elon Musk’s X Seeks Financing at $44 Billion Valuation
In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If that $44 billion figure sounds familiar, it should. In 2022, Musk purchased then-Twitter for $44 billion. Bloomberg first reported on...
The 5 secrets top-performing content teams are using in 2025
A new Canto and Ascend2 survey reveals the methods that leading content teams are creating and leveraging their messaging to bridge the content capability gap.
10 creative campaigns to know about today
Among the notable campaigns for Feb. 19: Adidas’ new school of soccer for MLS and a missing persons campaign on Brazilian milk cartons.
Sunday, Feb. 16 Evening Cable News Ratings: Fox Finishes First in Total Viewers and Adults 25-54
Fox News continued its first-place dominance in total viewers and Adults 25-54, led by The Big Weekend Show. MSNBC occupied second place in total viewers, while CNN finished as the No. 2 news network in the demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 146 | CNN: 48 | MSNBC: 36Prime: FNC: 132 |...
Saturday, Feb. 15 Evening Cable News Ratings: Fox News’ The Big Weekend Show Dominates
The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network's audience, becoming the most-watched show of the evening in total viewers and Adults 25-54. The return of Have I Got News for You for a second season on CNN enabled the network to...
