The SpinCo split means that journalists that have previously worked for both networks now have to choose one.

Liquid Death and organic supplement maker MaryRuth collaborate on a nighttime sleep aid, announced with a bonkers clown-centric ad.

Sam’s Club has named Publicis Groupe its new integrated agency of record after a competitive review.

The early bird deadline is April 14.

Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.

The two brands are uniting to launch 30 Cinnabon Swirl retail locations.

From Dirty Icees to artisan waffles, some great concessions are coming to a theater near you.

These restrictions will also be added to other Meta apps, including Facebook and Messenger.

The collaboration provides new signals to improve targeting accuracy and drive better performance for advertisers.

Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines, products classified as HFSS (high in fat, sugar or salt) will be banned from pre-9pm TV advertising starting October 1st, 2025, with ongoing consultation around other paid media channels including online ads. For decades, marketers … The post Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations first appeared on More About Advertising.