Colle McVoy Named Media AOR for Bob Evans Farms
Bob Evans Farms has hired Colle McVoy as its media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement team....
WKOW Promotes Dana Fulton to Weekday AM Anchor
Dana Fulton has been named anchor and executive producer of the WKOW morning newscast. She was the morning meteorologist for the ABC affiliate in Madison, Wisconsin. "Dana has been a crucial member of our Wake Up Wisconsin team and her previous experience managing and anchoring the news made her the perfect choice to lead our...
European Digital Ad Industry Ramps Up Carbon Measurement but Softens on Offsetting
Amid the rollbacks we've seen by some big businesses of environmental, social and governance (ESG) commitments and diversity, equity and inclusion (DEI) initiatives, the picture in Europe's ad market appears more mixed. A new report from IAB Europe looking at the state of progress with sustainability initiatives in digital advertising shows that sustainability is continuing Read More
