Amazon: Alexa Loses Her Voice
In this Super Bowl commercial, Amazon imagined a scenario where Alexa loses her voice, leading to celebrities like Gordon Ramsay and Cardi B stepping in as replacements. The humorous approach highlighted Alexa's capabilities and entertained a wide audience during the Superbowl.
Savlon: Healthy Hands Chalk Sticks
To combat poor hand hygiene in Indian schools, ITC Savlon introduced 'Healthy Hands Chalk Sticks' infused with soap. When children washed the chalk dust off their hands, it turned into soap lather, encouraging regular handwashing. This initiative reached 100 schools across 22 cities, leading to a partnership distributing the chalks to over 1 million children daily.
Ad Verification System for DOOH Transparency
OOH TRACE is an independent third-party verification provider for OOH. Its innovative, advanced data led system automatically monitors and verifies that outdoor campaigns are The post Ad Verification System for DOOH Transparency first appeared on OOH TODAY.
Never Miss a Bill Again: Track Vendor Invoices with Bionic
Reconciling media vendor bills can be overwhelming. It’s easy to lose track of missing bills, which sneak up on you after it’s too late. Bionic can fix this.
Billboard Fails | What We Can Learn from Them
Billboard Fails and What We Can Learn from Them Billboards have the power to captivate audiences, build brand awareness, and drive sales—but when they go wrong, they can turn into costly mistakes that go viral for all the wrong reasons. From poor design choices to unfortunate placement, billboard fails can provide valuable lessons for advertisers […]
Planning Your Purchase: Best Practices for Buying Cryptocurrency
What is the best time to buy cryptocurrency? You can consider early morning the best time or think of busy work hours when the stock exchanges are operating at high speed. However, it’s not a matter of when. Instead, if you know the best practices for purchasing and treating your cryptocurrency, you’ll make more profit […] The post Planning Your Purchase: Best Practices for Buying Cryptocurrency appeared first on .
Publix hires Fig for creative, retains 22Squared for media
Publix Super Markets has awarded Fig its creative business and retained 22Squared to manage media following a competitive review, the Florida-based grocer confirmed.
WHIO Veteran Anchor Cheryl McHenry to Retire in May
Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. "The decision to retire was not an easy one. There's a part of me that could stay at WHIO because I enjoy the work so much," McHenry said. "I love my coworkers, and I...
Silverpush Wins Gold at Afaqs Digies 2025 for JBL Campaign!
We had a feeling that this one was going to be big, and now we know that it is! Silverpush has taken home Gold at Afaqs Digies 2025 for Best Use of Shoppable Media for the JBL Live Beam 3 campaign. This wasn’t just another ad campaign. It was contextual AI and interactive media executed […]
How YouTube’s New Lower-Priced, Ad-Free Tier Could Impact the Industry
YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be called "premium lite" and is soon to be announced in the United States, Australia, Germany, and Thailand, targeting viewers who want to watch...
