the foundational skills to write effective prompts
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Monica Robinson—Top Women in OOH Spotlight 2025
Monica Robinson, VP of Sales Operations Support at Lamar Advertising, is recognized as a 2025 Top Woman in OOH. With nearly 24 years in the industry, she’s led transformative sales strategies, championed diversity, and empowered the next generation through mentorship. Her impact spans innovation, leadership, and community engagement—helping shape the future of Out-of-Home advertising The post Monica Robinson—Top Women in OOH Spotlight 2025 first appeared on OOH TODAY.
OOH Best Creative Last Week Today
From billboard extensions to underground activations, Pepsi pop-ups, and goodr's glow-in-the-dark—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Agenda Now Available for The Independents Summit at The 2025 OOH Media Conference
The Independents Summit tackles the unique challenges and opportunities of independent OOH companies. The post Agenda Now Available for The Independents Summit at The 2025 OOH Media Conference first appeared on OOH TODAY.
Coming Soon… OAAA’s Mega Brands Report
Apple leads 2024 OOH ad spend at $68.3M, followed by McDonald’s, Amazon, Coca-Cola, and Verizon. OAAA reveals 60% of top 100 brands increased spend; 13, including Stripe and Old Navy, more than doubled. Full report out The post Coming Soon… OAAA’s Mega Brands Report first appeared on OOH TODAY.
Telly Finds Interactions with Shoppable CTV Ads Have Tripled
A new case study from the startup found that viewers warm to commerce on the big screen as they grow more familiar with it.
Tariff Headwinds Shook the Markets, But Not Arthur Sadoun’s Confidence
Publicis Groupe CEO says clients are 'cautious but combative' following a strong Q1.
Complex Founder Marc Eckō Rejoins the Publisher, Fueling Its Commerce Push
Eckō, who founded the streetwear line Ecko Unltd., is rejoining Complex after founding the publisher in 2002.
Publicis Posts 4.9% Organic Growth in Q1 Following Winning Streak
12 new client wins helped the network offset global economic uncertainty.
Andrew King: the future of television: where creativity meets technology
Television has come a long way since John Logie Baird’s demonstration at Selfridges department store in 1925. What began as a novelty has become the most influential medium in history, shaping culture, politics, and commerce for generations. But the most significant evolution is happening right now. The transition from broadcast and cable to internet-delivered television … The post Andrew King: the future of television: where creativity meets technology first appeared on More About Advertising.
