BETC takes Citröen on a bear hunt
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citröen and BETC have hit a good vein of more cinematic ads that don’t try to say too much. This one for the C3 … The post BETC takes Citröen on a bear hunt first appeared on More About Advertising.
MAA Ad of the Week: Stormzy for McDonald’s
Leo Burnett and McDonald’s, like BBH and Tesco, are on a hot streak. This latest campaign imports the idea of the ‘famous order’ from the US and makes it uniquely British, thanks to two national treasures – Stormzy and Alison Steadman. Stormzy gives a charming performance, and both he and Steadman (or at least her … The post MAA Ad of the Week: Stormzy for McDonald’s first appeared on More About Advertising.
OOH Moves Today – 52 Moves This Week
VIOOH, Branded Cities, PATTISON, Wilkins Media, Lamar, Tractor Outdoor, Clear Channel, Global, blowUP media, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 52 Moves This Week first appeared on OOH TODAY.
Captivate Introduces Captivate CANVAS
an ultra-thin profile and seamless integration capabilities, Captivate CANVAS represents our latest advancement in delivering premium digital experiences in commercial and The post Captivate Introduces Captivate CANVAS first appeared on OOH TODAY.
MAD Media & Broadsign Join OOHMAA
MAD Media joins as a Display member, while Broadsign becomes an Affiliate member, reflecting their The post MAD Media & Broadsign Join OOHMAA first appeared on OOH TODAY.
Mountain Dew: Kiss from a Lime
Mountain Dew’s Kiss from a Lime features Seal humorously transformed into a seal, singing his classic hit with Becky G in a vibrant underwater world. Directed by Taika Waititi, the ad’s surreal humor and catchy vibe promote Baja Blast’s boldness. Mountain Dew's 2025 Super Bowl commercial, "Kiss from a Lime," became the most-searched ad on YouTube during the game, captivating audiences with its unique blend of humor and surreal visuals.
Nike: Colin Kaepernick
Nike stoked controversy with its 30th anniversary ‘Just Do It’ campaign, starring Colin Kaepernick. The ad’s tagline, “Believe in something. Even if it means sacrificing everything,” ignited global discussions on activism in sports. While US consumer surveys reflected divided opinions, Nike’s core audience embraced it. CEO Mark Parker credited the campaign with record brand engagement and sales growth.
Ikea: Oddly IKEA
IKEA's 'Oddly IKEA' campaign tapped into the ASMR trend by creating soothing videos that featured their products, aiming to provide a relaxing experience while subtly promoting their furniture. This innovative approach garnered significant online attention and engaged a younger audience.
Apple: Homepod
Directed by Spike Jonze, this Apple HomePod ad, which won a Cannes Lions, features FKA Twigs coming home after a long day and escaping into a mesmerizing dance sequence powered by the music from Apple’s HomePod speakers. With stunning visuals, seamless choreography, and Jonze’s unique creativity, this ad is a captivating blend of art and technology that’s worth watching.
CALM: Project 84
To raise awareness of male suicide, CALM and artist Mark Jenkins placed 84 male statues atop ITV's This Morning studio, each representing a man lost to suicide weekly in the UK. The impactful display prompted national conversations and increased outreach to the charity.
