How TV news brands are faring as they chase audiences on YouTube
Also: New Balance and other brands gaining with Gen Z, Amazon’s ad spend by the numbers, macroeconomic news and data in a nutshell, and more.
OutFront Studios’ Shannon Bergeron on becoming ‘the person I once needed’
The OOH company’s senior art director writes about helping others find their footing, believe in their talent and step into their potential with confidence.
How employee resource groups can fulfill their original promise
5 practical ways companies can nourish and empower ERGs.
Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’
In desperate times--the cupboard's bare, the stomach's growling, the flu's raging--hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada's cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand...
The Corruption Nexus: Why Politicians and Corporations Are Deeply Entangled
The Systemic Forces of Corruption The relationship between politicians and corporations is not just a case of occasional backroom deals or individual moral failings—it is a deeply entrenched system designed to serve the interests of power and capital. This corruption operates through well-established mechanisms such as lobbying, campaign financing, regulatory capture, and the revolving door […]
Agency news you need to know this week
Omnicom and IPG field questions from consultants on the merger, agencies eye growth in Latin America and more.
How Ford overhauled its media hub to better serve creators and influencers
“Ford From the Road” content channel is aimed at “news influencers” who consumers are looking to for news and information.
Marketing winners and losers of the week
“Severance” surpasses “Ted Lasso” and Skims gets a leg up—plus, why it was a bad week for Bumble, Meghan Markle and Walmart.
BETC takes Citröen on a bear hunt
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citröen and BETC have hit a good vein of more cinematic ads that don’t try to say too much. This one for the C3 … The post BETC takes Citröen on a bear hunt first appeared on More About Advertising.
