How YouTube’s New Lower-Priced, Ad-Free Tier Could Impact the Industry
YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be called "premium lite" and is soon to be announced in the United States, Australia, Germany, and Thailand, targeting viewers who want to watch...
YouTube plans lower-priced, ad-free version of paid video tier
The service will continue to put ads in music videos.
What We Saw During NBA All-Star Activations, Stunts, and Parties
Basketball culture isn't built around the rules of a skills competition or the format of an all-star game, and the fans that flooded San Francisco for NBA All-Star Weekend illustrated that difference. Amid the blocks between Union Square and the Moscone Center, along the path from Chase Center to Pier 48, and on the BART...
Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts
Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit language in sponsored posts for JPMorgan Chase and athletic apparel brand Fabletics, in which Hart owns equity. Hart frequently promotes both brands...
Broadcast and Cable News Outlets Added to Letters in Support of the Associated Press
Donald Trump's administration has given the Associated Press the cold shoulder treatment in recent weeks. Reporters from the news organization have been barred from attending White House events and boarding Air Force 1 due to the AP refusing to recognize the administration's depiction of the body of water bordering the southern states as the "Gulf...
7 creative campaigns to know about today
Among the notable campaigns for Feb. 20: Chili’s Lifetime love story and Jake from State Farm enters the “Severance” universe
Jake From State Farm Drops Into the Shadowy World of Severance
Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable good neighbor he was before? Fortunately for Jake, he's not actually stuck in the shadowy corporate hellscape of...
Report: TikTok Begins Laying Off Members of Trust and Safety Team
TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began Thursday suggest a reversal of that strategy. Reuters reported that TikTok head of operations and trust and safety Adam Presser sent...
Pat O’Toole Leaves Burger King To Join Unleashed Brands As CMO
Burger King chief marketer (CMO) Pat O'Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O'Toole will oversee the marketing efforts of more than 1,300 franchises with a mission to help kids learn, play, and grow. The youth-enrichment company, which was...
Revolving Door Round-Up: Adrienne Roark Moves From CBS News to Tegna
CBS News departure: Broadcast news executive Adrienne Roark has left CBS News for the local TV station group Tegna Inc., where she will be their chief content officer. At CBS News, Roark was president of editorial and newsgathering, a role she held since August 2024. She also managed CBS-owned stations in New York and Boston,...
