Chili’s Lifetime Movie Is Just the Start of Brands Serving Up TV Content
What if you could celebrate National Margarita Day by watching a romcom starring Maria Menounos and Taye Diggs? And what if that romcom took place in a Chili's? That's exactly what Chili's Grill & Bar is serving ahead of the national margarita holiday, which is Feb. 22. The restaurant chain partnered with A+E Networks and...
The power of first-party data collaboration in driving advertising effectiveness
First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better results—all while prioritizing privacy.
Burger King CMO departs
Pat O’Toole has left Burger King for Unleashed Brands, whose holdings include The Little Gym.
WPIX Sued by Former Employee for Gender and Racial Discrimination
Former WPIX entertainment anchor and reporter Ojinika Obiekwe is suing the Nexstar owned station for gender and racial discrimination Obiekwe started working at the New York station as an intern in 2001. She went from being an assignment editor to producer and reporter and was named an anchor and lifestyle reporter. Her station bio is...
Walmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales
The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion -- Revenue for 2024, up 5.1% year-over-year. 16% -- Year-over-year growth in global ecommerce sales. The water cooler...
‘Misleading’: Gina Rinehart’s mining firm breached environmental code with ‘clean gas’ job ad, panel rules
Ad Standards Community Panel upholds complaint over Hancock Prospecting’s promotion in the Weekend Australian Get our morning and afternoon news emails, free app or daily news podcast The advertising regulator has found Gina Rinehart’s Hancock Prospecting misled consumers with an unsubstantiated claim that gas was clean, in an online advertisement in The Australian last year. Ads for Hancock Prospecting’s recruitment webpage futureaustralianjobs.com ran in the digital edition of the Weekend Australian in October 2024.
New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi
The slogan ‘Everyone must go!’ is being rubbished, but is it really that bad? Hong Kong and Vilnius have much stronger claims to this shameful title ... Having worked in the advertising industry for a while, I can tell you that creating a great ad is a lot more difficult than skewering a bad ad. That’s partly why I left a full-time gig in adland to focus on writing. Although the bigger reason, if I’m honest, is that I wrote a column saying I was going to quit my stupid advertising job before actually quitting, and my boss saw it[...]
How our billboards can make your business leap for joy
Have you ever been so happy you jump for joy? The success a billboard can bring your business will make you leap. The post How our billboards can make your business leap for joy first appeared on Billboard Media.
EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover
Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants -- who help brands find agency partners -- to answer their clients' most pressing questions about the impending takeover, ADWEEK has learned. Both an Omnicom and IPG spokesperson confirmed that the meeting took place but declined to provide further...
Publicis Media Appoints Lonnie Limón to Lead its Multicultural Arm
Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Limon takes over for Lisa Torres, who is leaving the company to start her own business focused on helping brands navigate the multicultural marketing landscape. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &...
