Making OOH More Accountable, Measurable, and Aligned
create a single source of truth across all facets of OOH media planning, performance, and attribution The post Making OOH More Accountable, Measurable, and Aligned first appeared on OOH TODAY.
Measuring the success of multi-channel campaigns
You've bridged the gap between the offline and online realms, now you need to measure your billboard ad's success The post Measuring the success of multi-channel campaigns first appeared on Billboard Media.
MediaPost Insider Summit | Retail & QSR
In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit. Gusts You’ll Hear From: Annie Pemberton, Wayfair Zack Gordon, Vistar Media Aman Avandi, Ministry of Supply Julien Sautot, Vistar Media Seth Larsen, Cheba Hut Donna Tuttle, Whataburger Jeff Perera, Jeff’s Bagel Run Justin Whitehead, CiCi’s Pizza
Google Tops Q1 Estimates with $90B in Revenue Amid Antitrust Turmoil
The tech behemoth recorded expectation-busting ad revenues and reinforced its commitment to AI development.
The Tobacco-Free Future of Phillip Morris With Marian Salzman
Plus, the duty of brands amid a loneliness epidemic.
Pew Survey Shows Education Level and Party Affiliation Tied to Views on Freedom of the Press
Pew’s study is based on surveys of more than 50,000 adults across 35 countries and covers perceptions of free speech and internet freedom in addition to press freedom.
The Winners and Losers of Google’s Big Cookie Reversal
In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice—while Google’s Privacy Sandbox investors and privacy advocates nurse their wounds.
Revolving Door Roundup: Gary Tuchman Departs CNN After 35 Years
Tuchman was a network correspondent and a staff correspondent on Anderson Cooper 360.
WBD Introduces Out-of-Home Member Plan as It Begins Max Password Crackdown
WBD is introducing a new feature that allows one out-of-home member to be added to an existing Max subscription.
YouTube Tests Video Carousel in Google’s AI Overview for Product and Location Searches
The test rolls out to select YouTube Premium users in the U.S.
