paint colours synchronized with the sky / Ciel mon idée!
THE ORIGINAL? Reno Depot / Sico Paints – 2015 « The sky is currently… Grey Wisdom » Click the image to enlarge Source : Clio Awards SILVER, The One Club GOLD Agency : Sid Lee Montréal (Canada) LESS ORIGINAL Dulux / Colours of New Zealand – 2025 « Live colour inspiration » Click the image to enlarge Source : Campaign Brief Agency […]
Airplane Pilot drinking while flying / Coïncidence : Juré crashé?
THE ORIGINAL? Maison Perrier – 01/2025 Non-Alcoholic cocktail Click the image to enlarge Source : Ad Forum Agency : Ogilvy (France) LESS ORIGINAL Kasteel Original Rouge Beer TV Commercial – 02/2025 « 0,0% Alcohol » Click here to watch the TV Commercial Source : Adsoftheworld Agency : Geronimo Brands (Belgium)
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The Real Risks the DEI Retreat Poses to Marketers
The advertising industry is at an inflection point, grappling with the fallout of a shifting political landscape. Since the reascendancy of president Donald Trump, brands that once championed diversity, equity, and inclusion are now retreating, with Target, Meta, and Walmart among those pulling back efforts. In response, activists are calling for boycotts, warning that companies...
WPP Forecasts 2025 Revenue Drop as Weak Results Send Shares Tumbling
WPP's shares tumbled by 18% during early trading hours on Thursday (Feb. 27) following disappointing 2024 results and a weak outlook for this year. The numbers $14.38 billion (GBP11.35 billion) - revenue less pass-through costs in 2024, down 1% on a like-for-like basis. 2.3% - decline in Q4 revenue less pass-through costs. 0 to 2%...
Bye Neighbor! Opendoor Solves a Stalker-Lite Situation in Latest Music Collab
This ad character washes his car, grabs his newspaper, and barbecues his dinner at exactly the same time as his neighbor, often wearing a mirror-image outfit while making awkward small talk. His behavior might not technically constitute stalking--it stops short of Single White Female, dude version--but he's just too close for comfort. For its latest...
Ad Tiers and SME Spend Bolsters Paramount Against Linear Declines
Paramount is seeing subscribers shift towards the ad-supported tier on Paramount+, according to the company's latest results, and is attracting more small and medium-sized advertisers to the streaming service. The strategy is reportedly putting Paramount+ on the path to full domestic profitability in 2025, following three consecutive quarters of profitability for the D2C segment. The Read More
OOH News You Oughta Know Today
C-Store Results, OAAA's Werlinich Departure, San Jose OBM Billboards, and Dak's Green Mode Display —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
