Visa’s Cinematic Oscars Ad Sees the Award-Winning Potential in Everyone
We may not feel much about our monetary transactions, let alone be moved by the technology that enables them. But Visa wants to change that with its new global campaign debuting during the Academy Awards. This is the first work from Visa's new agency partner Anomaly after the financial brand parted ways with Wieden+Kennedy earlier...
Here are the Cable News Ratings for February 2025
The cold month of February was warm to all three cable news networks. Neither CNN, Fox News, or MSNBC suffered viewership losses in total viewers and the Adults 25-54 across primetime and total day. Fox News continues to lead the way with large viewership numbers as the Donald Trump administration settles back into the Oval...
Paramount Cites Trump as It Rolls Back DEI Initiatives
Amid its pending $8 billion merger with Skydance Media, Paramount becomes the latest media company to roll back DEI initiatives. In a Wednesday memo to staff seen by ADWEEK, co-CEOs George Cheeks, Chris McCarthy, and Brian Robbins noted that the Trump Administration's mandates require "changes in the way the company approaches inclusion moving forward." Among...
How Lay’s Pulled Off Miami and Barcelona Pub Crawls With Messi and Alexia Putellas
Putting Lionel Messi and Alexia Putellas in a Lay's commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d'Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans...
Revolt Taps Freya Williams As Chief Strategy Officer for North America
Freya Williams has joined global creative consultancy Revolt in the new role of chief strategy officer (CSO) for North America. Williams had been working with Revolt in a part-time advisory role as a fractional CSO. Prior to Revolt, she spent more than seven-and-a-half years as CEO of sustainability and impact strategy and creative consultancy Futerra...
paint colours synchronized with the sky / Ciel mon idée!
THE ORIGINAL? Reno Depot / Sico Paints – 2015 « The sky is currently… Grey Wisdom » Click the image to enlarge Source : Clio Awards SILVER, The One Club GOLD Agency : Sid Lee Montréal (Canada) LESS ORIGINAL Dulux / Colours of New Zealand – 2025 « Live colour inspiration » Click the image to enlarge Source : Campaign Brief Agency […]
Airplane Pilot drinking while flying / Coïncidence : Juré crashé?
THE ORIGINAL? Maison Perrier – 01/2025 Non-Alcoholic cocktail Click the image to enlarge Source : Ad Forum Agency : Ogilvy (France) LESS ORIGINAL Kasteel Original Rouge Beer TV Commercial – 02/2025 « 0,0% Alcohol » Click here to watch the TV Commercial Source : Adsoftheworld Agency : Geronimo Brands (Belgium)
Why playing it safe is the riskiest bet in marketing
Marketers must embrace calculated risks to win in the attention economy.
Tinsel’s Erica Taylor Haskins on using her experiential superpowers for good
The experiential design company’s co-founder writes about developing a national food truck program in support of voters.
How to handle workplace emotions the right way
4 ways to respond thoughtfully rather than impulsively.
