OOH’s Rising Influence, AI Disruption, and the Battle for Consumer Attention

Consumers are overwhelmed by digital ads, AI is disrupting search, and OOH advertising is on the rise. As media trends shift, brands must prioritize attention, authenticity, and contextual relevance. Learn how OOH is outperforming digital, driving action, and shaping the future of advertising. The post OOH’s Rising Influence, AI Disruption, and the Battle for Consumer Attention first appeared on OOH TODAY.

By |February 27th, 2025|Categories: News|Comments Off on OOH’s Rising Influence, AI Disruption, and the Battle for Consumer Attention

Unlock the Power of Livestreaming: Tips for Success

Unlock the Power of Livestreaming: Tips for Success Livestreaming has become an essential tool for businesses, content creators, and individuals to engage with audiences in real-time. With the right preparation and equipment, your livestreams can reach and interact with audiences effectively. In this article, we’ll go over key strategies to enhance your livestream performance, connectivity, […]

By |February 26th, 2025|Categories: News|Comments Off on Unlock the Power of Livestreaming: Tips for Success

CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence

CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark's technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional...

By |February 26th, 2025|Categories: News|Comments Off on CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence

Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains

This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during primetime, according to Nielsen Media Research. CNN was the only...

By |February 26th, 2025|Categories: News|Comments Off on Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains

Under Armour Taps Estée Lauder Exec to Lead AI and Analytics

Under Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head of AI and advanced analytics. Bacelar's role is to "fuel an era of generative AI for our organization", the company confirmed with ADWEEK. Bacelar is responsible for assembling a team of data scientists, engineers, and...

By |February 26th, 2025|Categories: News|Comments Off on Under Armour Taps Estée Lauder Exec to Lead AI and Analytics

Paramount Is Optimistic About Advertising Growth Despite Revenue Decline

The numbers $7.98 billion -- Paramount's revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million -- Paramount's revenue from TV ads, which declined 4% from the year prior. The decrease reflects declines in the linear advertising market and fewer sporting events on CBS, partially offset by high spends on political advertising....

By |February 26th, 2025|Categories: News|Comments Off on Paramount Is Optimistic About Advertising Growth Despite Revenue Decline

Best ads of the week: UPI, StreetEasy and more

Every week I attempt to share a curated list of creative ads. This week, the best ads in my book include new work for UPI in India, StreetEasy in the US and Aruba Tourism in South America, among others. UPI: offer credit on UPI Unified Payments Interface (UPI) is an ‘instant real-time payment system developed [...] The post Best ads of the week: UPI, StreetEasy and more appeared first on Bhatnaturally.

By |February 26th, 2025|Categories: News|Comments Off on Best ads of the week: UPI, StreetEasy and more
    Go to Top