Amazon Is Running Video Ads in Rufus, Its Gen AI Search Engine
Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads...
Nationwide: Mother beats Uncommon & Neverland
Nationwide only split from New Commercial Arts in January, when the agency’s sale to Ogilvy left the building society searching for a new home – despite being on a creative hot streak. Mother’s welcoming arms have won out over formidable competition from Uncommon Creative Studio and Neverland. Leo Burnett was previously involved but pulled out … The post Nationwide: Mother beats Uncommon & Neverland first appeared on More About Advertising.
Everyone hates Elon: guerilla campaign condemns the ‘swasticar’
Tesla sales almost halved in Europe in January, the month of Donald Trump’s inauguration – quite possibly due to the far right politics of founder Elon Musk, who is the president’s right hand man. E-vehicle owners are likely to be a little more left leaning, and sure enough Tesla sales were down 45% while the … The post Everyone hates Elon: guerilla campaign condemns the ‘swasticar’ first appeared on More About Advertising.
AppLovin is Officially the New Target of Short Sellers
When short sellers have you in their sights, it can be a wild ride, and adtech darling AppLovin is finding that out firsthand. AppLovin has been the target of multiple recent short seller reports, the splashiest of which was published last week by investing newsletter The Bear Cave. This week, three other shorting-focused groups--Sakura Research,...
Walmart Takes a Page From Amazon’s Playbook to Sell More Ads
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart's ecommerce website and app. The display ads are sold through a self-serve platform that...
Is Tegna Looking to Hub Weather in Its Local Markets?
Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like a weather hub system. We heard from Tegna that the position is primarily to back up weather casters during times...
How Walmart’s new video game miniseries lets consumers buy real-life products
Players will be able to buy real-world items, following similar Walmart activations on Roblox and Zepeto.
The fundamentals of CPG measurement—what marketers need to know
With more channels and fragmented shopping habits to contend with, CPG marketing needs to rethink measurement in order to fully understand consumer habits.
NBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003--including an inbound pass and a reverse slam during his second year. He's...
Shake Shack CMO Jay Livingston to Step Down in March
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. "I'm finally getting around to writing this, but after over six incredible...
