No Single Format Owns the Soccer Fan
Soccer Fanatics is a behavioral audience, defined by attending matches and consuming soccer content rather than by The post No Single Format Owns the Soccer Fan first appeared on OOH TODAY.
Genesys Elevates Customer Experience with Global Sports Campaign
Genesys, a leader in AI-powered experience orchestration, has launched the latest installment of its ongoing campaign, 'The Next Level of Experience.' The campaign features a series of dynamically shot advertisements and social media snippets, showcasing top athletes from Formula 1, tennis, and golf...
ABCD+ 8 Anniversaries, 56 Birthdays This Week!
Clear Channel Outdoor, Pat Dane, LLC, TDA_Boulder, Clear Channel Outdoor, Lamar Advertising Company, Alpine Hi Tech Mobile Computer Services, Mediahub Worldwide, OUTFRONT Media, iHeartMedia, GABBCON, OUTFRONT Media -mark these milestone moments in OOH. The post ABCD+ 8 Anniversaries, 56 Birthdays This Week! first appeared on OOH TODAY.
The Renewal Window Most Operators Miss — And Why
treat the window as a structured sequence of three deliberate touches, each with a distinct purpose and none of them a renewal pitch The post The Renewal Window Most Operators Miss — And Why first appeared on OOH TODAY.
Paddy Power Gives The Proverbial Finger
"It's one giant foamy, pointed and mischievous reminder to our World Cup hosts that Nobody Does The post Paddy Power Gives The Proverbial Finger first appeared on OOH TODAY.
The Best Billboard I Saw Today
A Blockbuster Moment Above Broadway The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Open For Business; Maybe Television Was Really YouTube All Along
The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday. AdExchanger will be on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), and we’ll have all the news and gossip from the south of France. Check out the […] The post Open For Business; Maybe Television Was Really YouTube All Along appeared first on AdExchanger.
You can’t regulate what you can’t live without
Facebook, Instagram and YouTube have made themselves too embedded to fear real regulation. It’s time to think much bigger about our digital future There is a non-zero chance that Mark Zuckerberg doesn’t even know that the UK proposed to ban Facebook and Instagram for under-16s on Monday. There is almost 100% certainty that he doesn’t … The post You can’t regulate what you can’t live without first appeared on More About Advertising.
In the Quest for Control of the Senate, Maine Is A Battlefield
The National Republican Senatorial Committee (NRSC) is concerned about the GOP losing control of the U.S. Senate in the upcoming midterm election. You can see this concern plainly in the commercials that the mainstream group with fringe views makes and runs. Here’s one that attacks Graham Platner, the Democratic Senate candidate from Maine. NRSC is […] The post In the Quest for Control of the Senate, Maine Is A Battlefield appeared first on Adpulp.
Todd Johnson – Head of Industry, Dining at Viant
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry. Podcast Breakdown 00:00 - 04:50 Introduction, career beginnings & action movie fandom 04:51 - 13:55 Generalist vs. specialist & building a career path 13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem 22:15 - 26:51 Storytelling, brand strategy & connecting with consumers 26:52 - 30:33 Attention, creativity & campaign effectiveness 30:34[...]
