Week in Charts: ITV’s Chris Kennedy on Premium Targeting, Drama Underpins UK SVOD Growth, and Brands Underinvest in TV
In this week's Week in Charts, ITV's Chris Kennedy on premium targeting, drama underpins UK SVOD growth, and brands underinvest in TV. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Drama "Underpins Read More
Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
Newton Research’s New Agentic Layer Can (Kinda) Predict The Future
Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad analytics platform Newton Research’s new agentic layer, called Unlimited Analytics. Launched on Tuesday, Unlimited Analytics contains a host of agents […] The post Newton Research’s New Agentic Layer Can (Kinda) Predict The Future appeared first on AdExchanger.
‘Models Built For Me’
For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models into walled gardens, DSPs and SSPs. But, actually, please don’t call Chalice a “custom algorithm” company anymore. Although Chalice helped […] The post ‘Models Built For Me’ appeared first on AdExchanger.
ADWEEK’s 2026 Media Plan of the Year: Outstanding Strategies for Changing the Conversation
Media strategies as good as the ideas they support.
ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It
The marketing technology driving proven revenue impact in advertising and media.
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.
Grubhub and 40 Other Brands Test In-App Measurement in ChatGPT Ads
Brands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyer
Adams Outdoor Acquires Oliver Outdoor in Ohio and Pennsylvania
While terms of the deal were not disclosed, it is believed to be the The post Adams Outdoor Acquires Oliver Outdoor in Ohio and Pennsylvania first appeared on OOH TODAY.
