Philip Morris claimed it wanted to end cigarette sales, but experts and campaigners say new promotions seem designed to attract younger consumers Anti-tobacco campaigners have condemned a global advertising campaign for Marlboro by Philip Morris International (PMI), saying the company is being duplicitous in claiming it wants to end cigarette sales. The “I AM Marlboro” campaign – which experts on the tobacco industry said appeared designed to attract young people – includes billboards, TV ads and online content.

Charity failed to mention it funnels about $45m annually to Jewish non-profit that organizes Israel trips for teens The twangy jingle produced by Kars4Kids will no longer be broadcast in California, at least in its current form, after a state judge determined last week the charity’s ads amounted to false advertising. The infamously catchy tune – “1-877-Kars4Kids/K-A-R-S Kars for Kids/1-877-Kars4Kids/Donate your car today” – has been on airwaves for nearly two decades. During that time, Kars4Kids has faced litigation and state government investigations for its misleading fundraising practices.

By Abirame Shanthakumar The summer months are a busy time at airports because of the influx of travellers coming in to enjoy the summer months abroad. Many travellers use the airport lounges to get complimentary food, drinks, and a chance to relax after hours of travelling. More and more travellers are getting access to airport […] The post Why Airport Lounge Advertising is Popular During the Summer appeared first on .

The world’s favorite game and most prestigious championship is coming to North America this summer. The FIFA World Cup will feature 48 teams, 104 matches, and 16 cities, with the final held at MetLife Stadium in New Jersey on July 19. Only one team, Brazil, has won the World Cup five times. Will they win […] The post Popular Brazilian Lager Is Preparing World Cup Fans for Victory appeared first on Adpulp.

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness  appeared first on AdExchanger.

Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.

The demo gap between ABC World News Tonight and NBC Nightly News remained tight.

How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.

Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.

In most independent OOH companies, onboarding looks like this: the new rep The post What a Structured OOH Sales Onboarding Actually Looks Like first appeared on OOH TODAY.