What If Cannes Used Its Influence for Something Bigger?

At Cannes, we are gifting people real charitable dollars from major donors, that they can direct to a nonprofit on the Inspired platform. People will get to choose from incredible organizations tackling hunger, health, education, climate, disaster relief and more.

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Brooklyn Beckham cashes in on family feud in World Cup spot for DoorDash

DoorDash is delivering controversy along with the food and drink during this year’s World Cup. The company has released an ad campaign starring David and Victoria Beckham’s estranged son Brooklyn making a mockery of the ongoing rift with his family. A rather unkempt Brooklyn (who previously worked with rival Uber Eats) smirks from his sofa: … The post Brooklyn Beckham cashes in on family feud in World Cup spot for DoorDash first appeared on More About Advertising.

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New WFA/Cannes Lions survey shows clients all at sea with creatiivty

15,000 clients are reportedly heading to La Croisette for this year’s Cannes Lions, which at least indicates a degree of curiosity about those dark arts. However new research from the World Federation of Advertisers and Cannes Lions shows most advertisers prioritise efficiency over effectiveness and creativity. Just three in 10 multinational marketers say their teams … The post New WFA/Cannes Lions survey shows clients all at sea with creatiivty first appeared on More About Advertising.

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Chrystel Jung of BETC Paris: (Not) My Top Tips for Cannes

THE FOUNTAIN OF FILTH – CHANNEL 4 To launch Dirty Business, a Channel 4 drama about Britain’s sewage scandal, 4Creative created The Fountain of Filth: a giant fountain where ordinary people appeared to vomit polluted water beneath a wealthy businessman overflowing with cash. I love ideas like this because they’re impossible to misunderstand. In a … The post Chrystel Jung of BETC Paris: (Not) My Top Tips for Cannes first appeared on More About Advertising.

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George Parker: the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising!

One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous bullshit works even better. Among my favorite quotes is that of movie scriptwriter, William Goldman, who once said… “Nobody in Hollywood knows anything about anything.” I must confess, I have “homaged” the shit out of … The post George Parker: the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising! first appeared on More About Advertising.

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