Mr. Peanut Makes His Hollywood Debut as a ‘War Hero’ for Netflix’s The Electric State
One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand's mascot for over a century, will make his feature film debut in upcoming Netflix movie The Electric State, released on Friday (March 14). Mr. Peanut is a major...
Netflix Steps Into the Ring With Brand Partners for WWE RAW Live
WWE Monday Night RAW is coming back to Madison Square Garden for the first time in three years--and Netflix will be there live. The streaming giant officially became the new exclusive home of RAW, WWE's flagship weekly program, beginning this year. And according to Netflix, it has sold out its ad inventory for WWE RAW...
Your Agency Just Sold To Private Equity. Now What?
Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK. R/GA is not the only agency that has recently sold to PE: last year, Svoboda Capital Partners invested in creative agency Highdive; Keystone Capital...
Flau’jae Johnson and Experian Double Team Consumer Debt in March Madness Ads
Flau'jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business major, and a prolific endorser--but being financially stable has become a similarly important part of her identity. As March Madness tips off, Johnson is using her sports marketing partnership with credit firm Experian to help fans get there as well. She'll...
The newsletter asset people are calling ‘digital gold’
First-party audience data isn’t just helpful in-house; more and more newsletter publishers are adding revenue based on their attractiveness to advertisers.
RAM Outdoor Divests Arkansas and Oklahoma Assets
Kalil & Co., Inc. announced the divestiture of Arkansas and Oklahoma assets from RAM Outdoor Advertising. The assets consist of The post RAM Outdoor Divests Arkansas and Oklahoma Assets first appeared on OOH TODAY.
Bryght Young Things scores with artful, stylish spots for top brands
The Brooklyn-based production company added Apple as a new client in 2024 and also launched a magazine and agency.
Young directors propelled Stink to resonant and powerful work
Campaigns such as “The First Speech” and “Playoff Mode” shaped the future of storytelling.
MJZ brought levity to a world in upheaval
MJZ overcame shrinking production budgets to craft work that balanced darkness and light.
M ss ng P eces explores AI use through human creativity
The production company balances digital innovation and in-person experiences.
