Longer pre-film ads ‘wasting time’ of frustrated cinema fans

In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to experts Movie buffs already lamenting the length of time it takes to get to the start of a film might be disappointed to learn pre-cinema ads are getting longer. Over the past 10 years, adverts for products and brands have taken up a larger proportion of pre-film reels in cinemas, according to experts.

By |March 9th, 2025|Categories: News|Comments Off on Longer pre-film ads ‘wasting time’ of frustrated cinema fans

The Famous Five Embark on ‘a Thrilling Engagement’ in the New Great Western Railway Campaign

  Great Western Railway (GWR) is back with a new instalment of its much-loved Famous Five campaign inspiring leisure travel with GWR.   ‘A Thrilling Engagement’ signals the next chapter of one of Britain’s most consistent, long-term creative platforms.   As spring arrives and the days start to brighten, the Famous Five are back to inspire more passengers to take leisure journeys. To do this, the brand is looking to shine a light on some of the lesser known and unexpected destinations & activities across the GWR network.   adam&eveDDB’s multi-channel campaign kicks off with a hero 60-second spot, directed[...]

By |March 9th, 2025|Categories: News|Comments Off on The Famous Five Embark on ‘a Thrilling Engagement’ in the New Great Western Railway Campaign

Marc André Debryune Helps Toyota Gear Up for Car Season with New Ad Campaign

Open Swim’s Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” As proud partners of the Olympics, the campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard. “We’re heading into that time of year for a focus on new automotive creative in advance of Fall model launches, so we wanted to celebrate our favorite, recent auto brand work,” says Open Swim’s Executive Producer Amyliz Pera. “Our team has a genuine soft spot for this category since we often draw on Associate Producer Nate Bloom’s experience as a mechanic, and we[...]

By |March 9th, 2025|Categories: News|Comments Off on Marc André Debryune Helps Toyota Gear Up for Car Season with New Ad Campaign

The One Club Launches “Strategic Revelations” Series for Agency and Brand-Side Strategists

Long known as a leader in its support of the global creative community, The One Club for Creativity has expanded its purview with the launch of a new professional development series designed to help agency and brand-side strategists navigate the fast-changing marketing landscape. The One Club Strategic Revelations series kicks off with a free virtual panel on April 16, 2025 for strategists at all levels, followed by one-day in-person seminar in New York on July 17, 2025 for more senior-level practitioners. Agency and brand-side strategists in all roles, at all career levels, will be able to stay ahead of the curve by accessing industry[...]

By |March 9th, 2025|Categories: News|Comments Off on The One Club Launches “Strategic Revelations” Series for Agency and Brand-Side Strategists
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