Heinz, the world's No. 1 ketchup brand, is launching its new campaign, “I’m Still Here Too”, created by new creative AOR DAVID São Paulo. Inspired by the three-time Oscar-nominated Brazilian film “I’m Still Here” (“Ainda Estou Aqui” in Portuguese), the campaign highlights a familiar kitchen practice— leaving abandoned ketchup sachets around in the hopes they’ll be readily available to enhance a meal.   "We want to spark a fun, engaging, and positive conversation” – said André Mendes, IMC Manager at Kraft Heinz Brazil. “This campaign playfully highlights a common habit: forgetting sachets in the fridge.”   The campaign reminds[...]

  Doing group projects can be a challenging task. It becomes difficult to pool the resources and organize the ideas. Portable monitors provide an excellent opportunity to improve efficiency within collaborative environments. These screens make it easy to set up a shared workspace that keeps everyone in sync. So, you can be in a classroom, at a remote location, or on the road. But, the solution that makes the work easy for you is a portable monitor. In this guide, you can check how these screens make group projects possible. Role of Portable Monitors in Collaborative Work Portable monitors are[...]

Advertising is a crucial component of any business’s growth strategy. Whether you’re a small local business or a business enterprise, getting the word out about your products or services can make all the difference. But at what point should you consider hiring an advertising agency rather than handling everything in-house? Here are some things to…  Read More »When Should Your Company Consider Hiring an Advertising Agency? Read more » The post When Should Your Company Consider Hiring an Advertising Agency? appeared first on St. Gregory.

The advertising and tech industries have long been fast-paced, competitive, and constantly evolving, but now they’re also becoming more inclusive than ever. And that’s largely thanks to women who are breaking barriers, challenging norms, and leading innovation in spaces that were once dominated by men. This International Women’s Day 2025, Silverpush is celebrating the incredible […]

Understanding Local vs. National Billboard Strategies Billboard advertising isn’t a one-size-fits-all approach. A campaign that thrives in a small town may not perform the same way on a national scale, and vice versa. The key to outdoor advertising success lies in understanding the differences between local and national billboard strategies—and how businesses can tailor their […]