Digital Billboard Design: Best Practices for 2025
Explore best practices for designing digital billboards in 2025, focusing on clarity, technology, color, and budget-friendly options. The post Digital Billboard Design: Best Practices for 2025 appeared first on Blip Billboards.
OOH Classifieds Today —
— The New Year is the best time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today — first appeared on OOH TODAY.
Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth
Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Brussels, Belgium: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s […] The post Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth appeared first on Ad Tech Daily.
Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe
80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users. Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play – an adjoe-powered Arcade integration that lets […] The post Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe appeared first on Ad Tech Daily.
Industry Coalition Rallies Advertisers for Know Your Customer Consultation
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud […] The post Industry Coalition Rallies Advertisers for Know Your Customer Consultation appeared first on Ad Tech Daily.
Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising GalleryHoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising
Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically designed for children’s advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hoopla’s playable reward ad unit, […] The post Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising appeared first on Ad Tech Daily.
Update on the FCC’s One-To-One Consent Rule
In January the Eleventh Circuit vacated the Federal Communication Commission’s (FCC) one-to-one consent rule, finding that the agency exceeded its statutory authority under the Telephone Consumer Protection Act (TCPA). The latest development is that on February 19, 2025, the National Consumers League and some small business owners filed a motion to intervene in the case...
Paramount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit
CBS News' parent company, Paramount Global, has filed a pair of motions seeking to dismiss President Donald Trump's $20 billion lawsuit against the news organization. The president filed the lawsuit in October 2024 accusing CBS News of aligning itself with "partisan and unlawful acts of election and voter interference." Trump was specifically referring to edits...
Ticker: Trey Yingst Honored at 1st Amendment Awards, Says “Journalists Are Not the Enemy”
Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored at the Radio Television Digital News Association's 34th annual First Amendment Awards on Thursday night. In his acceptance speech, Yingst thanked the Palestinian journalists reporting on the situation in Gaza, calling them "brave," and adding: "[They have] risked, and often given their...
Hulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys
Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani American brothers whose family owns a convenience store. When their magnate father unexpectedly dies, the two are forced to reckon with...
