Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to...
Why Sensodyne Made a Branded Documentary for Hulu
Trips to the dentist can be stressful under the best of circumstances, whether you're a marathon man or a kid from Skid Row. But keeping regular dental appointments is a particularly big ask if you're among the 20% of the population who are sensory sensitive or neurodivergent. For those individuals, the lights, noises, and physical...
Coca-Cola Co. reviews US media with incumbent WPP and Publicis
Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe in the running for the business, Ad Age has learned.
Watch the Ads That The Brutalist Director Brady Corbet Made to Get Paid
The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed "The Contextualist," the latest installment of Bloomberg Media's "Context Changes Everything" campaign created by agency Wieden+Kennedy New York. Corbet recently revealed on the "WTF...
How News Networks Are Embracing the Rise of Video Podcasts
Podcasts have long been a popular news and information source, and the various news networks--along with podcast companies like Wondery--have been steadily building their catalogues to meet the growing demand. However, a shift has emerged in the industry: Listeners also want to watch what they're listening to, which has resulted in podcasts transitioning from an...
Aflac’s Dan Amos Reveals How He’s Successfully Held Onto the CEO’s Job for 35 Years
Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant offered him the presidency in 1983, taking that post actually meant a financial step down. "I...
Here’s the Roundup for the Week Ending March 7
Happy Friday to all who celebrate! Soon we will have more daylight and less sleep. Oh, the humanity. Which is better? Do we have to choose? In this week's edition of stories we didn't write up for one reason or another, we see the usual turnover at local stations. We also bring you one man's...
Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his audience will hear something new: real-time answers verifying claims thanks to AI search engine, Perplexity. This isn't your typical ad placement. Instead of a scripted endorsement,...
Geopath Fast Fact —Boston
In honor of Bell’s patent, and the ubiquity of telephones that has followed, let’s take a look at some interesting OOH facts in the Boston DMA, where his famous work took The post Geopath Fast Fact —Boston first appeared on OOH TODAY.
LiveRamp to Lay Off 5% of Workforce in Restructuring
Adtech firm LiveRamp will lay off 65 employees, representing approximately 5% of its full-time staff, the company confirmed in an SEC filing Thursday. "The restructuring," the company wrote, "is part of a broader strategic reprioritization to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes."...
