Wednesday, March 5 Cable Evening News Ratings: The Five Surpasses 5 Million Total Viewers
Fox News' The Five ascended to new heights on Wednesday evening as cable news' most-watched program broke crossed 5 million total viewers and 500,000 viewers in the Adults 25-54 demo. The Rachel Maddow Show continues to be MSNBC's most popular program in both measured categories, while an Anderson Cooper-less AC360 was the most-watched show on...
Democratic Senators Sound Alarm Over Musk’s Influence in Pushing Brands Back on X
As Elon Musk's influence in Washington, D.C., continues to grow, large brands have restarted or bumped up ad spend on X, and five Democratic senators expressed concern that this trend is no coincidence. Sens. Richard Blumenthal (Conn.), Cory Booker (N.J.), Adam Schiff (Calif.), Chris Van Hollen (Md.), and Elizabeth Warren (Mass.) sent a letter to...
US ad employment fell for the third straight month
The U.S. ad business lost jobs for the third month in a row. The overall economy added 151,000 jobs while the unemployment rate edged up.
12 creative campaigns to know about today
Among the notable campaigns for March 7: Axe’s ad about a guy who takes too long and CarrefourSA’s striking installation that turned a fishing village into a ghost town.
Trump Hints at Extension of TikTok Deadline
The April 5 deadline to decide TikTok's U.S. fate may not be set in stone. While speaking with reporters in the Oval Office on March 6, President Donald Trump indicated that he would extend the deadline for TikTok to find a U.S.-based buyer if a deal is not reached, reports The Hill. Trump noted that...
How Wondery Is Evolving Its Video Podcast Strategy FAST
More and more people are watching video podcasts, and Wondery is evolving the way that they watch. In the wake of outlets like YouTube announcing massive podcast viewership to the tune of 1 billion monthly viewers for its content globally, Amazon-owned podcast and publisher network Wondery is revealing its strategy for moving the medium forward--as...
Lisa Washington Joins WCNC in Charlotte as AM Anchor
Lisa Washington has joined Tegna's Charlotte, N.C. NBC affiliate WCNC as a morning anchor. This is a move from within Tegna for Washington, who comes from WNEP in Scranton, Pennsylvania where she had worked for four years. Washington spent 12 years in Pennsylvania, working as an evening news anchor at WNEP and at KDKA in...
WABC Anchor Bill Ritter Stepping Away from Nightside Anchor Desk after More Than 25 Years
Veteran WABC anchor Bill Ritter is stepping away from the nightside anchor desk at the New York ABC owned station. "After more than 25 years anchoring Eyewitness News at 11, Bill Ritter is handing his 11 p.m. seat to Eyewitness News anchor Mike Marza," the station posted on social media. "But fear not, Bill will...
The WIR: ITV Reports Return to Ad Growth, WPP Invests in Stability AI, and IAB UK Forecasts Demise of the Traditional Media Funnel
In this week's Week in Review: ITV shares rise after strong results, WPP announces a new AI investment, and IAB sees major changes coming in the digital ad market. Top Stories ITV Starts Recouping ITVX Costs “Earlier Than Expected” ITVX revenues have exceeded costs "two years earlier than expected", according to ITV's full-year earnings, and Read More
Publicis’ Acquisition of Lotame Marks a New Era of Data and AI for Agencies
Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions - and publishers should be watching closely. Founded in 2006 by Andy Monfried, Lotame began as a media data business with two divisions: an advertising network Read More
