Hertz selects Preacher to manage creative business
Hertz Global Holdings, the company that owns car rental brand Hertz, has appointed Preacher as creative agency of record following a competitive review managed by Creative Haystack. The Austin, Texas-based independent shop, whose stature has quickly grown in recent years, will oversee the namesake Hertz brand and Dollar, a budget-friendly car rental alternative. In a statement, Preacher CEO Krystle Loyland called the agency’s new relationship “an opportunity to disrupt a category that’s ripe for it.” Clearwater, Florida-based shop FKQ previously handled creative for Hertz, according to a brand spokesperson. FKQ will continue overseeing media planning and buying, while Shadow Lion,[...]
Vienna and JvM make up for lost time with Blue Danube space launch
In 1977 NASA launched a load of earthly cultural goodies into space to benefit the extra-terrestrials including two Voyager Golden Records, omitting Johann Strauss II’s ‘Blue Danube,’ despite its appearance in ‘2001 – a Space Odyssey.’ Vienna and agency Jung von Matt Donau are celebrating Strauss’s 200th birthday by remedying this, sending the aforementioned tune, … The post Vienna and JvM make up for lost time with Blue Danube space launch first appeared on More About Advertising.
WARC Creative 100: Orange, Publicis, Rethink, Ogilvy, AB InBev and WPP
As the ad world girds its loins for the awards season – Cannes starts on June 20 so it should be hot – WARC has announced its Creative 100, what used to be the Gunn Report, which tots up the winners at the previous year’s big global and regional awards shows. As such it’s a … The post WARC Creative 100: Orange, Publicis, Rethink, Ogilvy, AB InBev and WPP first appeared on More About Advertising.
OOH Best Creative Last Week Today
Dairy-Free in Dubois, HubSpot in Austin, and I Heart NY in London —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
OUTFRONT Celebrates Women’s History Month 2025 with Ad Age Partnership, The Female Quotient Collaboration, and Special MOMENTS Series
"By leveraging our media platforms to showcase our MOMENTS content, we aim to amplify the voices and stories of remarkable women, inspiring audiences to recognize the profound impact women have The post OUTFRONT Celebrates Women’s History Month 2025 with Ad Age Partnership, The Female Quotient Collaboration, and Special MOMENTS Series first appeared on OOH TODAY.
Liberty Hospitality Group Launches Wonder Wall
Wonder Wall at Manchester Airport is stopping people in its tracks as Liberty Hospitality Group make their first splash into 3D anamorphic DOOH. Swimming up to fellow sun seekers, The post Liberty Hospitality Group Launches Wonder Wall first appeared on OOH TODAY.
Friday, March 7 Evening Cable News Ratings: Rachel Maddow Sweeps the Week for MSNBC
Another week, another dominant performance by The Rachel Maddow Show on MSNBC. The newscast finished first in total viewers and the demo on Friday, as it did the rest of the week save for Tuesday when the 9 p.m. time slot was claimed by President Donald Trump's joint address to Congress. Elsewhere, The Five was...
SXSW: Accenture Song Showcases Deepfake Tech Its Lawyers Told It Not To Release
Accenture Song had two things to show me, both tucked into the corner of a building where the non-profit thinktank SeedAI was hosting an AI showcase at SXSW in Austin, TX. The first was in a small, silver room with a single computer. "When our lawyers saw this, they told us not to release it,"...
Craig Savage, Longtime Fox News Cameraman, Dies at 61
Fox News cameraman Craig Savage passed away on Sunday at 61 following a private battle with cancer. He had been with the network since its 1996 launch and traveled the world during his nearly three-decade tenure, filming in such far-flung locations as Afghanistan and Iraq. In a memo to staff, Fox News Media CEO Suzanne...
SiriusXM Makes New Round of Layoffs
SiriusXM has made cuts to its staff on Monday, according to a person familiar with the matter. The number of employees affected wasn't disclosed. The layoffs impact the operations department, primarily the product and technology group, according to the source. They are part of SiriusXM's new strategic focus, announced late last year as the company...
