PHD entered 2024 in a precarious position. After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. Unfortunate timing meant multiple clients--Volkswagen Group, HP, Unilever, Sainsbury's, Singapore Airlines, and Vitasoy--kicked off overlapping reviews, creating a cumulative effect...

Major League Baseball is beginning the third year of its popular rule changes with a new chief marketing officer. Uzma Rawn Dowler took the reins during the offseason after Karin Timpone stepped down in December. "It's a really exciting time for people to come to work," she tells ADWEEK. "Coming out of a dream season,...

Major League Baseball enters its 2025 season with the winds of change firmly at its back after two straight years of increased attendance, TV viewership, and media visibility. More than 71.3 million fans went to MLB games in 2024, an 11% increase over 2022. Viewership at home is way up as well: Fox's 2024 World...

Women's sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women's sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women's sports ads also brought 40% more ad effectiveness/impact than the average primetime ad last...

John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. "John brings more than 30 years of experience in the local broadcast industry to Cleveland," said Larry Delia, SVP of operations at Tegna. "His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station....