AI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the Web
AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone. But...
Family of Missing Iowa Anchor Releases Statement About Unsealing Search Warrant in Case
Jodi Huisentruit's family has issued a statement about the 2017 search warrant concerning a person of interest in the Iowa news anchors disappearance. Huisentruit disappeared on June 27, 1995, while on the way to her morning anchor job at KIMT in Mason City, Iowa. The family's statement comes days after a hearing was held on...
Hershey Names Kraft Heinz Exec Tiffany Menyhart Chief Customer Officer
The Hershey Company has hired former Kraft Heinz executive Tiffany Menyhart as its new chief growth officer (CGO). With 30 years of sales and CPG experience, including 15 years in confection, Menyhart will lead the sales team at Hershey's U.S. Confection arm, which includes its namesake brand as well as Reese's and SkinnyPop. In a...
Kurtis Ming Joins Sacramento NBC Station KCRA
Kurtis Ming is joining Sacramento NBC affiliate KCRA as a co-anchor. Ming comes from CBS station KOVR in Sacramento. "For decades, Kurtis has demonstrated his daily passion to be a watchdog for Northern California," said Derek Schnell, Hearst Television regional director of news and KCRA 3 news director. "He is consistently someone viewers can call...
Comcast’s Universal Ads and Ramp Partner to Create New Access for Advertisers
Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform. With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,...
Kristen Wiig Features in Fresh Take on Diet Coke’s Nostalgic ‘Break’ Ads
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring comedian Kristen Wiig. Launching today (March 11), "Know The Signs" encourages harried millennials to recharge with a Diet Coke break. Through a series of vignettes--missed lunch breaks, workplace frustrations, and fleeting moments of self-care--the...
Jim Gaffigan, Bill Burr, and Sebastian Maniscalco Are Hularious in Hulu Campaign
Jim Gaffigan, Bill Burr, and Sebastian Maniscalco are getting more Hularious. Today, Disney streaming platform Hulu is launching a new campaign for its stand-up brand, Hularious, recruiting Gaffigan, Burr, and Maniscalco to help. Hulu's comedy brand features one comedian on the streamer each month, and the creative showcases the specials viewers can expect ahead. The...
Instagram Is Infusing Search with More AI, Pulling In Outside Links
Instagram is testing a new feature powered by Meta AI--spotted by ADWEEK and confirmed by Meta--that helps people explore content with more depth by surfacing tailored search results directly in the comments section. For example, a post from @overheardinyc about a running club prompted a Running clubs in NYC search icon at the top of...
Scale by Zambezi Defies the Odds to Win ADWEEK’s Breakthrough Media Agency of the Year
The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able...
Gale’s Audience-First Approach Wins ADWEEK’s US Media Agency of the Year
According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies." Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology. It...
