The FTC Is Taking a Closer Look at Omnicom’s IPG Takeover
The U.S. Federal Trade Commission (FTC) has requested additional information and documents ahead of Omnicom Group's proposed takeover of Interpublic Group (IPG). In a corporate blog post, Omnicom said the request formed "a standard part of the regulatory process." However, the FTC's second request for information could be a sign the government agency is reviewing...
Contextual Intelligence 101: The Future of Smart Advertising
The online advertising landscape is changing at a breakneck pace. Privacy regulations are getting tougher, and third-party cookies are already on their way out. That means advertisers must rethink the way they connect with audiences. For years, behavioral targeting has been the go-to method for ad targeting. But it’s becoming less and less reliable. And […]
Celebrity Dad Jokes With Nick Cannon Wants Brands to Get Last Laugh
If you've ever loved dad jokes, there's a new show dedicated to celebrities telling them--and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes...
4 career tips for Gen Z to break into the ad industry
Speakers at Ad Age’s NextGen Marketing Summit Gen Z career forum share tips for breaking into the industry. (L-R) Emily Elyshevitz, Brittany Ramsey, Dawn Reeves, Geno Schellenberger.
Marketing winners and losers of the week
Paramount Pictures made a savvy plug for “Novocaine,” and Dick’s Sporting Goods was a “magnet” for holiday shoppers—plus, why it was a bad week for Southwest Airlines and Girl Scouts.
How Website Design Impacts Brand Perception (and How to Get It Right)
Website design, which is the process of creating and organizing the layout, content, and other elements of web pages, is a crucial element that many businesses overlook. It has a... The post How Website Design Impacts Brand Perception (and How to Get It Right) appeared first on PGN Agency.
MAA Ad of the Week: KFC’s off-the-wall ‘Cult’ from Mother
No contest this week, KFC’s latest ‘Cult’ is a notable new entry to a campaign that’s trying (and very likely succeeding) in turning a boring old fried chicken brand into a modern day icon. Emma Hall has the details here. Great advertising surprises, even shocks you. WTF is this all about you may well have … The post MAA Ad of the Week: KFC’s off-the-wall ‘Cult’ from Mother first appeared on More About Advertising.
How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other “little treats.”
Agency news you need to know this week
BarkleyOKRP unveils a new media brand, Heineken and Dentsu renew their global vows and more of the week’s agency news.
Programmatic ad power shifts as agencies and supply-side platforms work together
As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct partnerships.
