After Record-Breaking Ad Sales, Comcast NBCU and the Olympics Team Up Again
Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as...
PepsiCo nears $1.5 billion-plus deal to buy Poppi
PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost.
Memphis Anchor Richard Ransom Leaving Local TV to Work in Healthcare
Memphis anchor Richard Ransom is leaving local TV to work at Methodist Le Bonheur Healthcare as director of strategic communications. "I'm excited to let y'all know that soon, I am leaving TV news to start a new chapter in my career --one that I couldn't be more thrilled about!" Ransom said in part in a...
Food52 Slashes Headcount by 40%, Gutting Its Commerce Business
The food and lifestyle publisher Food52 reduced its headcount by around 40% on Friday, a sweeping round of layoffs that are part of a broader restructuring afoot at the privately owned media outlet, according to chief executive Erika Badan. The cuts will shrink Food52's workforce from 140 to around 90, and they primarily affect staff...
Natalie McCain Promoted to Morning Anchor at Wichita Falls Station
Natalie McCain has been named morning anchor for Wichita Falls, Texas Fox affiliate KFDX. McCain will work alongside Jalen Wells on the morning and noon newscasts starting March 18. "What an honor it is to get to anchor alongside the incredible Jalen Wells," McCain said. "I can't wait to wake up with Texoma on the...
KFC Lures Gen Z Into Its Bizarre Cult—And Doesn’t Care if It’s Polarizing
A lost man meets a chicken in the woods. Transfixed by the bird's spell, he follows a group of mysterious strangers, who reverently carry a giant, golden egg to the shore of a lake. There, in a lake of gravy, he is baptized. When he emerges, he is transformed into a piece of fried chicken....
The Formula For Iconic Advertising Campaigns
Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start with creativity; they start with strategy. The brands that achieve long-term impact don’t just sell products; they embed themselves into consumer psychology, cultural conversations, and purchasing behavior. When executed well, advertising becomes a force that shapes how people think, feel, and behave. This article is part of Branding Strategy Insider’s newsletter. You can sign up...
Coca-Cola Co. moves North America media business from WPP to Publicis
Publicis Groupe nudges into the soda maker’s all-important market following closed review.
Chicago Dispensary Dishes Up the World’s Largest Weed Pizza for Pi Day
At "high" noon today, an Illinois-based dispensary chain called Ivy Hall and legendary pizza parlor Paulie Gee's will be dishing up THC-spiked slices from the world's largest infused, Sicilian-style pie. There's no actual Guinness World Record--the iconic stats-keeping brand is not cannabis-friendly--so you'll have to take the organizers' word that they have broken any previous...
Publicis Nabs Coca-Cola U.S. Media Business From WPP
Publicis Groupe has snagged The Coca-Cola Company's U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola...
