The rise of second-hand shopping and a low-consumption lifestyle
In an era of fast fashion and mass consumerism, a growing number of people are choosing a different path—one that […]
5 Common Billboard Design Mistakes to Avoid
Avoid common design pitfalls in billboard advertising to create effective and eye-catching messages that resonate with viewers. The post 5 Common Billboard Design Mistakes to Avoid appeared first on Blip Billboards.
Connected TV (CTV): A New Frontier for Mobile App User Acquisition
Connected TV (CTV) has emerged as a pivotal platform in the AdTech ecosystem, offering mobile app developers and marketers a new and effective avenue for user acquisition. CTV connects the expansive reach of traditional television with the precision targeting of digital platforms. Let’s explore how CTV is reshaping mobile app marketing, its effectiveness as a […] The post Connected TV (CTV): A New Frontier for Mobile App User Acquisition first appeared on AppSamurai.
Pleading an Injury in Consumer Class Actions: Is It Enough to Just Say So?
In recent years, businesses have faced an onslaught of consumer class actions challenging sustainability initiatives, environmental commitments, and ethical sourcing language. In our view, these lawsuits frequently rely on dubious injury allegations because they challenge company-wide statements without properly connecting those statements to the value of any specific product purchased by plaintiff. After all, federal...
Increase Brand Equity with Strategic Billboard Advertising
Building a strong brand presence is more challenging than ever. Marketing managers and brand strategists face constant pressure to increase brand visibility and ensure that their messaging resonates with consumers. One powerful method is brand equity billboard advertising, where outdoor ads help improve consumer perception and build lasting brand recognition. In this blog, we’ll explain […] The post Increase Brand Equity with Strategic Billboard Advertising appeared first on Penneco Outdoor Advertising.
Laos on the Rise: Economic Transformation and the Future of Advertising
Laos is rapidly becoming a key market for advertising, outdoor advertising, airport advertising, and digital media, particularly in Vientiane and Luang Prabang. With economic growth, increasing tourist arrivals, and strong foreign investments, the country presents a growing opportunity for businesses looking to establish brand visibility. This article explores Laos’ evolving advertising landscape, the rise of […] The post Laos on the Rise: Economic Transformation and the Future of Advertising appeared first on The Perfect Media Group.
Maximizing Airport Advertising Opportunities in Laos
Laos is rapidly becoming a significant market for airport advertising, OOH advertising, and digital media, particularly in Vientiane Wattay International Airport and Luang Prabang International Airport. With a surge in tourist arrivals, foreign investments, and aviation expansion, airports are prime locations for high-impact advertising. After a recent trip to Laos, we are impressed with the […] The post Maximizing Airport Advertising Opportunities in Laos appeared first on The Perfect Media Group.
Episode 86 – Jeremy Craigen [Part 1]
Visuals: https://getbehindthebillboard.com/episode-86-jeremy-craigen-part-1 Episode #86 features legendary creative, CD, ECD, CCO, bonvivier and lover of life, Jeremy Craigen. It’s hard to know where to start with Jeremy’s incredible body of work, which has won every gong going for just about every client going. So we took a corporate decision and split him in two. Ooeerr. Part one is all about Optrex, Marmite, Budweiser, The Labour Party, The Financial Times and Harvey Nichols. Iconic work with brilliant stories told by the man himself. Hear how Jeremy’s chest hair inspired a marmite billboard. How the Optrex brief was cracked in the blink of[...]
Meghan Reynolds – Senior Director of Media and Growth, Oura
In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness. Podcast Breakdown 00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events 05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition 12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth 19:35 - 29:51 Health Tech Evolution & Wearable Devices 29:52 - 38:21 AI, Consumer Behavior &[...]
Stream Companies Named Certified Social Media Management Vendor for Kia Canada
Stream Companies Expands Its OEM Partnerships with Kia Canada Certification Helping Kia Dealers Maximize Social Media Impact and Customer Engagement. The post Stream Companies Named Certified Social Media Management Vendor for Kia Canada appeared first on Stream Companies.
