Beauty Marketing Mastery: Katie Gohman’s Vision for Olaplex
The haircare brand CMO talks balancing social narrative with brand storytelling.
The Seattle Storm Made Marketing Its No. 2 WNBA Draft Pick Top Priority
The Seattle Storm makes marketing its No. 2 WNBA Draft pick a No. 1 priority as the basketball team's selection party strategy puts social media, pro sports partnerships and women's sports investment at center court
Lester Holt Makes 1st Public Remarks Since Announcing Departure From NBC Nightly News
Holt will join Dateline NBC full-time after departing Nightly News this summer.
The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth
In this week's Week in Review: Ursula von der Leyen floats a tax on digital ad revenues amid trade wars, People Magazine launched a TikTok-style app, and Havas reports growth in Q1. Top Stories EU Considers Digital Ad Tax Amid Trade Wars The European Union is considering a range of measures in response to the Read More
Bacardi Is Putting Money Behind People to Make Sure AI Doesn’t Replace Your Bartender
Training barkeeps to future-proof their careers
5 Immersive Brand Collabs for The Last of Us Season 2
The brand collaborations include everything from cordyceps-infused food and drink to clothing inspired by characters from the popular series.
The 2025 WNBA Draft Class Is Arriving With Built-In Brands
These aren’t rookies in the traditional sense—they’re seasoned content creators and businesswomen. Their presence should be celebrated, not constrained.
Virgin Atlantic navigates a sea of woke for a rainbow in the clouds
A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the ’90s, since when it’s woken up to the joys of woke.* The last cross/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of … The post Virgin Atlantic navigates a sea of woke for a rainbow in the clouds first appeared on More About Advertising.
Can Uncommon and the BBC boost US-UK relations?
One-shot takes are having a moment. Netflix’s Adolescence and Apple’s The Studio have experimented with the technique recently, now it’s advertising’s turn. Uncommon Creative Studios has been brought in to promote the BBC’s BritBox in the US, and here’s a single, 14-hour long take sped up into a minute and a half. The idea is … The post Can Uncommon and the BBC boost US-UK relations? first appeared on More About Advertising.
Cannabis Giant Trulieve and Ultimate Frisbee Meld Weed and Pro Sports With New Pact
Cannabis giant Trulieve and Ultimate Frisbee have inked a deal for marketing activations, co-branded content and on-site exposure, initially spanning three states.
