XBox enlists rat army to show our human side
Micosoft’s Xbox has won plenty of gongs for its advertising over the years (mostly via McCann). Droga5 is on the case here (with two directors – see Instagram box) and undoubtedly the most sympathetic portrayal of rats in an ad. To show us our human inside in this metronomic world. Which Microsoft has done a … The post XBox enlists rat army to show our human side first appeared on More About Advertising.
Luxury is a Lie: And China Just Broke the Spell
By the time you finish reading this, a TikTok from a Chinese factory worker will have reached more people than a Hermès campaign ever will—and done more damage than any critic ever could. Welcome to the collapse of the luxury illusion. Across Chinese TikTok (Douyin), manufacturers are lifting the curtain on fashion’s most guarded secret: […]
Susan Haar—Top Women in OOH Spotlight 2025
Discover how Susan Haar, Managing Director of Out-of-Home Investment at GroupM, is driving growth and innovation in the OOH industry. From embracing programmatic digital OOH to championing diversity and mentorship, Haar’s approach is shaping the future of advertising. The post Susan Haar—Top Women in OOH Spotlight 2025 first appeared on OOH TODAY.
OOH Classifieds Today —PA based Foundation Outdoor Hiring 4
— time to land a new position. Assert yourself in 2025 --CRO, Real Estate Representative, Office Manager | Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —PA based Foundation Outdoor Hiring 4 first appeared on OOH TODAY.
Industry Collaboration, Improving Metrics, and Walmart’s New Ad Deal
McLarney urges unity to strengthen the industry, Spooner calls for better measurement methods, and SignValue partners with Walmart for nationwide billboard opportunities. Catch up on the Out-of-Home headlines of the week ending April 12, 2025, with 'expert' commentary from BB in this industry recap. The post Industry Collaboration, Improving Metrics, and Walmart’s New Ad Deal first appeared on OOH TODAY.
First OOH Company Nominated for Webby
WOW is the only out-of-home company ever nominated for a Webby. Voting for the People’s Voice Award is now open to the public and closes Thursday, April 17 The post First OOH Company Nominated for Webby first appeared on OOH TODAY.
