Why Category Leaders Should Think Like Challengers
Category leaders can benefit from thinking like challengers. Here’s why adopting a challenger brand mentality is essential. The post Why Category Leaders Should Think Like Challengers appeared first on The Loomis Agency.
Beyond The Install: How Smart Brands Are Turning App Users Into Year-Round Shoppers
Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success comes down to securing attention before the rush begins. That’s because consumers aren’t waiting for sale day; they’re researching weeks in advance. And mobile apps have become […] The post Beyond The Install: How Smart Brands Are Turning App Users Into Year-Round Shoppers appeared first on AdExchanger.
Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home in this space? Experiential marketing budgets have seen steady growth, as the recent IPA Bellwether report shows, but with that momentum comes creative pressure. Brands are seeking higher quality experiences and higher production values. They … The post Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces first appeared on More About Advertising.
An Offer You Can’t Opt Out Of; Why Produce When You Can Partner
Hide And Go Seek California’s Consumer Privacy Act (CCPA) grants people in the state greater autonomy over how their data is used and monetized. State residents can opt out of their data being used for advertising. In theory, anyway. At least 35 of the nearly 500 data brokers registered in California hid their own deletion […] The post An Offer You Can’t Opt Out Of; Why Produce When You Can Partner appeared first on AdExchanger.
Large Billboard Spectaculars in LA Upgraded
upgrade reflects KEVANI and SNA Displays’ shared commitment to developing world-class media platforms that deliver The post Large Billboard Spectaculars in LA Upgraded first appeared on OOH TODAY.
Colorado Tourism Invites Chicago
initiative transforms city windows into living portals to Colorado’s most breathtaking natural wonders, offering busy city dwellers a chance to The post Colorado Tourism Invites Chicago first appeared on OOH TODAY.
Columbus Station Makes Changes to Evening Anchor Lineup, Adds Jeff Hogan to Lineup
Hogan joined the station after working in Raleigh, N.C.
McCann Taps Brendan Gaul to Lead Long-Form Entertainment Push
TRAVERSE32, the long-form entertainment production studio part of IPG Mediabrands, will move under creative network McCann. As part of the transition, TRAVERSE32 global president Brendan Gaul will join McCann as […]
The Ad Industry Is Dumping Younger Workers
Workers under 25 are at their lowest level since 2020, according to U.S. labor data. While plenty of factors are at play, the rise of AI is impossible to ignore.
Week in Charts: Magnite Sees More Programmatic Deals from Platforms, The Trade Desk Shares Fall 40 Percent, and NYT leans on Subscription Bundles
In this week's Week in Charts: Magnite sees more programmatic deals from platforms, The Trade Desk shares fall 40 percent, and NYT leans on subscription bundles. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of Read More
