The Olympics Gives Sponsors Venue Naming Rights for First Time
LA28 announces naming rights for Comcast Squash Center at Universal Studios and Honda Center.
Cannes Lions reveals keys to Creative Effectiveness
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this year’s Creative Effectiveness Lions. These are based on results over time. Compound creativity, humour and market disruption lead to commercial success ‘Creative Effectiveness Lions 2025 – Insights from the winners’, identifies trends and themes common … The post Cannes Lions reveals keys to Creative Effectiveness first appeared on More About Advertising.
5 Months in, CNN’s Kasie Hunt Talks Hosting The Arena
Aware that the TV landscape can change in a flash, Hunt is maximizing every opportunity she gets.
Rethinking Hurricane Protection
Direct-to-Pole Panel-Free, Standard Panel-Free Frame Systems Are Changing the Game The post Rethinking Hurricane Protection first appeared on OOH TODAY.
OOH News You Oughta Know Today
OOH Growth Slowing, Large-Format Attention, Cannabis Controversy, and pDOOH Popularity in China—here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Week of August 4 Cable News Ratings: MSNBC Has Growth, Fox News Still No. 1
MSNBC has across-the-board growth.
Best Billboard Creatives in 2025: When Out-of-Home Advertising Became Art
The year 2025 has redefined what it means to advertise in public spaces. Brands are no longer content with simple static displays and have transformed billboards into immersive experiences that blur the lines between advertising, art, and entertainment. From provocative social commentary to cutting-edge augmented reality, this year’s standout campaigns have proven that outdoor advertising […] The post Best Billboard Creatives in 2025: When Out-of-Home Advertising Became Art appeared first on .
BT appoints Uncommon to ‘redefine its role in modern Britain’
Uncommon has beaten Saatchi & Saatchi and adam&eveDDB in a pitch for BT’s creative and business accounts, and will take over both agencies’ duties on the brand going forward. The new brief is to build “a long-term creative platform for the BT brand, aiming to help it build cultural relevance.” Added to its British Airways … The post BT appoints Uncommon to ‘redefine its role in modern Britain’ first appeared on More About Advertising.
SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent
Mother Ventures-backed creative company taps into non-advertising talent to create non-traditional work.
General Atlantic Opts for PPF Offer Over MFE in Latest Hurdle for ProSieben Takeover
Last week, the Executive Board and Supervisory Board of ProSiebenSat.1 reccomended shareholders accept a sweetened takeover offer from MFE-MediaForEurope, signalling a more receptive shift towards MFE's aggressive pursuit of the German media group. But it seems not all of ProSieben's shareholders are on the same page. Reports from Reuters on Tuesday suggest that General Atlantic, Read More
