HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms
On the bot-riddled open web, it can be a struggle to prevent ads from being served to invalid traffic (IVT). To filter out IVT and prevent ad serving to bots, the ad industry focuses on data contained in bid requests, such as user agent info and IP addresses. But, given the billions of bid requests […] The post HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms appeared first on AdExchanger.
The new shape of Omnicom-IPG. Down to four creative brands?
It’s been getting on for a year since Omnicom’s takeover of IPG was confirmed, and it looks like the merged holding company – which will take over from Publicis Groupe as the world’s biggest – is finally taking shape. Rumour is that only four creative brands will be on offer; two made up of Omnicom … The post The new shape of Omnicom-IPG. Down to four creative brands? first appeared on More About Advertising.
10 Things Shaking Up the Billboard Biz
grab your popcorn and let's take a look at the top 10 things that are currently rocking the OOH world. The post 10 Things Shaking Up the Billboard Biz first appeared on OOH TODAY.
Everyone Knows How To Speak Money; Getting Over ‘Imbotster’ Syndrome
Speaking My Language Duolingo is getting half-serious about advertising. The language learning app has a base of 47 million daily active users and plenty of attention to harvest. However, Duolingo has been standoffish toward advertising, which Adweek reports makes up less than 7% of its $748 million in revenue last year. Duolingo hasn’t been cautious […] The post Everyone Knows How To Speak Money; Getting Over ‘Imbotster’ Syndrome appeared first on AdExchanger.
Pharma Advertising Was Late To Digital. Now It’s Leading The Way
Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies often fail to make precision therapies commercially viable – leaving life-changing treatments underused. Tomorrow’s most promising treatments – biologics and those informed by genetic or biomarker insights – […] The post Pharma Advertising Was Late To Digital. Now It’s Leading The Way appeared first on AdExchanger.
Can AI Agents Clean Up YouTube Campaigns?
A recurring theme in Nielsen's monthly viewing figures is the rising prominence of YouTube on TV screens, with the Google-owned video service now accounting for around 13 percent of total TV viewing time in the US. And with the sheer volume of content on YouTube increasing by the day, advertisers are faced with an ever-growing Read More
Steve Smith obituary
My friend Steve Smith, who has died aged 68 of prostate cancer, was a successful advertising copywriter. Imaginative and funny, in the late 1980s and early 90s he created many of the scripts for the classic Time for a Sharp Exit campaign for Harp lager, which was his concept. His stories all had blokes in awkward situations, such as in the “Randy the Dog” advert in which a man inadvertently causes his nextdoor neighbour’s pooch to jump out of a top floor window. Among other campaigns, Steve was also responsible for the 1984 Leyland Roadrunner Truck advert featuring some spectacular[...]
O2 shows up pretty much everywhere in VCCP’s new campaign
VCCP’s latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too” message in unusual places. It’s seen on a sheep and a paper doily as well as a church notice board and a golf ball in the rough. The social media campaign builds on the “near … The post O2 shows up pretty much everywhere in VCCP’s new campaign first appeared on More About Advertising.
AllGear Digital Launches Retail Media Partnership With Backcountry
The collaboration points to a new path for publishers seeking growth in the retail media era.
Can Programmatic Be Fixed? Yieldmo’s Mike Yavonditte Thinks So
Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for “radical control and radical […] The post Can Programmatic Be Fixed? Yieldmo’s Mike Yavonditte Thinks So appeared first on AdExchanger.
