The marketing playbook has an expiration date. For many businesses, that date has already passed.  The post Agility Is the New Advantage appeared first on Stream Companies.

WPP Media this morning launched 'YouTube 5K' (YT5K), a new AI-powered solution which the media agency says will significantly speed up some of the most time-consuming elements of running campaigns on YouTube. The product has been co-developed with Google, will use proprietary AI-assisted technology to handle channel curation and creative versioning. It will be available Read More

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […] The post Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement appeared first on AdExchanger.

Safe advertising isn’t safe, it’s expensive. Advertising creativity, AI, & challenger brand marketing improves ROI, helping brands stand out. The post The ‘Boring Tax’: Why Safe Advertising Is Killing Your Brand ROI appeared first on The LOOMIS Agency.

Brands that overstay their welcome are worrying prominent, notably in never-ending advertorials currently infesting the UK’s cheap channels. You really want five minutes on DIY cremations or mind-numbingly tedious power tools? No wonder no-one watches the programmes, they can’t find them. If you really must, though, you could take a leaf out of Jeep’s book. … The post Has Jeep cracked interminable advertorials – with humour? first appeared on More About Advertising.

In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two. 

The best marketing pranks from Yahoo, Olipop, and more

The gap between impression growth (27%) and reach growth (34%) reveals a critical point: not all impressions are created equal. The post April 1st – No Jokes! Stat of the Week first appeared on OOH TODAY.

Kalil & Co, Inc. will be in attendance at the IBO 2026 Conference in New Orleans The post Kalil & Co., Inc. to Attend IBO 2026 first appeared on OOH TODAY.

The historic launch will take place from the Kennedy Space Center in Florida.