Why Medium Said No To Easy Ad Money
When Tony Stubblebine became CEO of Medium in 2022, the online publishing platform was losing more than $2.5 million each month, shedding subscribers and struggling to find a clear product-market fit. The situation was dire, Stubblebine says on this week’s episode of AdExchanger Talks. “It was doing terribly,” he says matter of factly. Stubblebine led […] The post Why Medium Said No To Easy Ad Money appeared first on AdExchanger.
The Mill Returns Under New Owner With Global Expansion Plans
The Mill, the storied production studio that shut down abruptly earlier this year, is relaunching under new ownership across Europe and Asia.
What Out of Home Advertising Looks Like in 2075 —Part 1
The Great Reinvention of the OAAA —Could an organization built to protect the past also champion the future? The post What Out of Home Advertising Looks Like in 2075 —Part 1 first appeared on OOH TODAY.
Brands Rush to Reddit, Boosting Ad Spend and Gaming AI Search
A leaked deck shows paid ads on Reddit can boost AI search visibility as the platform becomes more relevant than ever.
The Best Billboard I Saw Today
BetMGM shows that OOH is built to move as fast as the game itself The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Condé At A Crossroads; The Cloud Wars Heat Up
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot. The post Condé At A Crossroads; The Cloud Wars Heat Up appeared first on AdExchanger.
Heathrow Bears Fly Again in New heartwarming Campaign by St Luke’s
Heathrow is bringing its beloved furry brand characters Doris and Edward Bair, aka The Bears, back to TV screens in a new campaign titled ‘Must be love’, created by independent agency St Luke’s. First introduced in Heathrow’s 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The latest 60-second film by St Luke’s, reintroduces audiences to the pair; and is set to the track ‘It Must Be Love’, reimagined by young British singer, Maius Mollis. The Bears’ adventure begins with Heathrow’s futuristic Pod Parking, where driverless electric pods whisk passengers from[...]
Paramount Skydance to Cut Roughly 1,000 Jobs This Week
Paramount Skydance's cuts will happen on Wednesday.
The Rise of Short-Form Content: Winning Gen Z Attention in 10 Seconds
Are you a business with an offering meant for Gen Z (born between 1996 and 2012)? Then, we welcome you to the world of 10-second ads. Yes! In today’s dizzyingly fast-paced world of Gen Z ads, those lightning-fast 10 seconds of your ad can make or break your brand story. That’s because the attention span… Read More »The Rise of Short-Form Content: Winning Gen Z Attention in 10 Seconds The post The Rise of Short-Form Content: Winning Gen Z Attention in 10 Seconds appeared first on Prajapati Advertising.
RTL AdAlliance Adds Austria’s ORF to its Broadcaster Portfolio
RTL AdAlliance, the international sales house of European broadcaster RTL Group, this morning announced it has signed an agreement with ORF-Enterprise, the sales house of Austrian public broadcaster ORF, to sell its total video inventory internationally. The news comes during a period of expansion for RTL AdAlliance. It's just over a month since the sales Read More
