Autumn leaves with roads within / Tronc commun?
THE ORIGINAL? BMW Motorrad– 2024 « Tombez amoureux de l’automne » Click the image to enlarge Agency : Serviceplan (France) LESS ORIGINAL Suzuki « All Grip » – 2025 « Pour toujours adhérer à vos aventures! » Click the image to enlarge Agency : Hobbynote Syneido (France)
The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad
The Backstreet Boys bring powerful pink fits and nostalgia in spades to T-Mobile's big Super Bowl LX commercial.
The Ultimate Guide to Outdoor Advertising in 2026: Formats, Costs, and Best Practices
Outdoor Advertising in 2026 continues to prove its relevance despite the dominance of digital-first marketing strategies. Digital-first strategies may dominate marketing conversations, yet they do not eliminate the importance of physical visibility. In 2026, outdoor advertising remains one of the most reliable channels for building brand presence, trust, and long-term recognition at scale. Outdoor […] The post The Ultimate Guide to Outdoor Advertising in 2026: Formats, Costs, and Best Practices appeared first on The Perfect Media Group.
Essity win shows AMV BBDO on the move
Is AMV BBDO in the UK starting to motor at last? The Omnicom shop was the UK’s biggest agency by billings and reputation for decades, building on its founders, notably late creative chief David Abbott. Cilla Snowball was the CEO, one of the great account handlers but when she stepped down the trouble started. Eventually … The post Essity win shows AMV BBDO on the move first appeared on More About Advertising.
Supreme Court Takes Up VPPA Case With Major Implications for Digital Advertising and Privacy
The Supreme Court has agreed to weigh in on the interpretation of a decades-old federal privacy statute that has found renewed relevance in the modern digital advertising ecosystem. In Salazar v. Paramount Global, the Court will consider the scope of the Video Privacy Protection Act (VPPA), specifically, who qualifies as a “consumer” entitled to the...
MAA Ad of the Week: Anthropic from Mother
It’s a long time since an ad campaign caused as much of a stink as this: Mother’s rather understated Super Bowl exposition of Anthropic’s opposition to ads on AI platforms has reduced OpenAI’s Sam altman to seeming apoplexy. It’s always funny when those modern day masters of the universe the tech titans have their cages … The post MAA Ad of the Week: Anthropic from Mother first appeared on More About Advertising.
The $7M Moment Is Overrated. The Full Super Bowl Cycle Is The Real Battleground
The $7 million moment is not dead. It is just no longer the finish line. The post The $7M Moment Is Overrated. The Full Super Bowl Cycle Is The Real Battleground first appeared on OOH TODAY.
Reddit’s Ads Biz Is Up, But Its Stock Is Way Down
Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz grew by at least 60% each quarter of 2025. Reddit also saw its active advertiser count grow by 75% YOY. […] The post Reddit’s Ads Biz Is Up, But Its Stock Is Way Down appeared first on AdExchanger.
Amazon’s Ad Revenue Grew 22% Over the Past Year, but Capex Spending Balloons
AWS saw its fastest growth in 13 quarters.
