Beyond the Spot: How Today’s Brands Can Win the Super Bowl
The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.
Billboard Ad Sales —OOH Classifieds Today
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post Billboard Ad Sales —OOH Classifieds Today first appeared on OOH TODAY.
Streaming Ratings, Week of Jan. 5: Stranger Things and Landman Still Lead
Four titles had over a billion viewing minutes
For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception
Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more […] The post For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception appeared first on AdExchanger.
Episode 103 – Katie DiNardo & Kelley Barrett
Visuals: https://getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrett Episode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York. Katie & Kelley are a brilliant and prolific team. They started their career at Leo Burnett, Chicago creating the anti-gun violence campaign “The Lost Class" which won a Titanium Lion, one of the most revered accolades in the industry. Their rise to fame has continued at pace ever since, being included in both AdAge's "Creatives to Watch " and Adweek's "Creative 100" lists from 2025. We started our chat with British Airways, which was most apt as we flew out on BA, and for the week were Englishmen in New[...]
Week of Jan. 26 Morning News Ratings: Today Stays in First
Today and GMA saw week-to-week growth in both measured categories.
Week in Review: UK Minister Floats BBC/Channel 4 Merger, NYT Eyes Up Linear TV News Audiences, and ITV Expands YouTube Sales to Banijay
In this week's Week in Review: a UK minister floats the idea of merging the BBC and Channel 4, the New York Times sees and opportunity to win audiences from TV news, and ITV signs a deal to represent Banijay content on YouTube. Top Stories UK Minister Floats BBC/Channel 4 Merger As the UK government Read More
The Publisher Path Through AI
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what's their path forward? The post The Publisher Path Through AI appeared first on AdExchanger.
How YouTube Is Taking Super Bowl Ads Beyond a 30-Second Play
Inside YouTube's strategy to blitz the Big Game with surrounding content.
From Print to Performance: The Evolution of Advertising Agencies in Pune
Once fondly called the Pensioner’s Paradise, Pune, in recent years, has shed its laid-back image. Today, it has morphed into a bustling IT hub, a hot manufacturing center, and a happening real estate market. The city’s skyline has transformed a lot in recent years. Quintessential homes are now replaced by modern skyscrapers! However, along with… Read More »From Print to Performance: The Evolution of Advertising Agencies in Pune The post From Print to Performance: The Evolution of Advertising Agencies in Pune appeared first on Prajapati Advertising.
