Former X CEO Linda Yaccarino: ‘X’s Ads Business is Not Falling Short’

Former X CEO Linda Yaccarino defended the platform’s cultural and advertising relevance despite steep revenue declines under Elon Musk.

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Publicis gets Santander moving with Ant and Dec still on board

Santander appointed Publicis Groupe to its creative and media account back in January 2025, and this is the first campaign under the new “It starts here” platform. Not everything is new, though; Ant and Dec are still around to put a light-hearted, accessible spin on finance. This one addresses first time buyers and the problem … The post Publicis gets Santander moving with Ant and Dec still on board first appeared on More About Advertising.

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Week of April 20 Evening News Ratings: WNT Only Broadcast With Week-to-Week Growth

CBS News finishes below 4 million total viewers for three weeks straight.

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Retail Media Silos, Measurement, and Misconceptions Continue to Stymie Growth

During an ADWEEK House group chat during POSSIBLE in Miami, executives from retail and commerce media networks, brands, and adtech companies took the stage to discuss challenges related to profitability, measurement, collaboration, and standardization.

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Nicky& Kathy Hilton Drops Personalized Mother’s Day Collection

Just in time for Mother’s Day, Theo Grace — the personalized jewelry brand founded by Nicky Hilton — has unveiled its newest collection: “Made to Treasure,” a heartfelt collaboration created alongside her mother, Kathy Hilton. Made to Treasure is a celebration of legacy, love, and the generational bonds that define motherhood. Designed as wearable keepsakes, the collection transforms meaningful moments into modern heirlooms—blending timeless design with deeply personal storytelling. At the heart of the collection is customization. Each piece can be tailored with photos, names, initials, or monograms—allowing the wearer to carry their most cherished memories wherever they go. Available in both gold and silver (with optional[...]

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The Pop Star Collab Playbook With Maybelline, Nespresso, and Latin Grammy Winner Joaquina

At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work.

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