Ring Leader: How Ōura Became an Icon of the Wearable Health Movement
CMO Doug Sweeny on using biometric accuracy, AI advisors, and a philosophy of balance to redefine the wearable category.
Jim Lecinski on the New Zero Moment of Truth in the AI Era
What to prioritize as discovery becomes ever more fragmented.
Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’
A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.
The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year
Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.
What TV Broadcasters Can Learn From The Sidemen
British YouTuber collective the Sidemen In the early days of YouTube, there were plenty in the TV world who openly scoffed at the idea of creators on the nascent video platform offering serious competition for ad spend. The notion that broadcasters might one day take notes from social media-born stars would have been Read More
Influencer Marketing Grows Up
Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a […] The post Influencer Marketing Grows Up appeared first on AdExchanger.
Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be […] The post Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments appeared first on AdExchanger.
How to Leverage the Power of PPC Advertising
With platforms like Google Ads and social media advertising, PPC allows businesses to reach specific audiences at the exact moment they are searching for relevant products or services. But to make the most of PPC, it’s important to understand how it works and how to optimize your campaigns for maximum ROI. The post How to Leverage the Power of PPC Advertising appeared first on Stream Companies.
McCain ventures into the ‘manosphere’
McCain and adam&eve in its various guises have made a formidable team, winning various awards on the way for both planning and creativity. Helps that it’s a good product of course. Now they’re taking on the formidable task of presenting boys and dads as, yes, actually nice; capable of a healthy relationship without beating up … The post McCain ventures into the ‘manosphere’ first appeared on More About Advertising.
(Not) Top Tips for Cannes: Jan Harbeck from Jung von Matt/Spree
My top creative tips from the German school of taking the long way round Germany has a reputation for directness. We like things to work – ideally with a manual, a warranty and a stamped form. So you might expect the best German(ish) work this year to be very direct. But it is not. The … The post (Not) Top Tips for Cannes: Jan Harbeck from Jung von Matt/Spree first appeared on More About Advertising.
